Marketing Manager

1 day ago

Petaling Jaya, Selangor, Malaysia EPS Consultants Full time 80,000 - 120,000 per year

Client Industry: International Cosmetics Company

Location: 1 Powerhouse, Bandar Utama Petaling Jaya

Key Responsibilities:

  • Support the development and execution of offline marketing initiatives and brand strategies aligned with company goals.
  • Maintain consistent brand messaging and visual identity across all touchpoints and platforms.
  • Conduct market and competitor research to uncover trends, insights, and new opportunities.
  • Lead end-to-end KOL and influencer marketing campaigns—from identifying talents and preparing briefs to reviewing content and evaluating performance.
  • Build and nurture strong relationships with influencers, brand ambassadors, and celebrities.
  • Oversee and mentor the KOL team to ensure successful and impactful campaign execution.
  • Collaborate with the sales team to forecast ROI and measure campaign effectiveness.
  • Lead a creative team (including social media, designer, videographer, and editor) to deliver engaging, high-quality content for platforms such as Instagram, TikTok, Xiaohongshu (XHS), and Facebook.
  • Plan and manage content calendars to ensure timely and relevant content delivery.
  • Monitor content and campaign performance, providing insights to optimize future strategies.
  • Work cross-functionally with E-commerce, Sales, Product, and Digital Marketing teams to align on overall objectives.
  • Any other tasks and projects as assigned by the superior/Company.
Requirements
  • Bachelor's Degree in Marketing, Business, or a related field.
  • 3 to 5 years of experience in brand marketing, ideally within the beauty, FMCG, or lifestyle sector.
  • Strong understanding of offline brand building and consumer engagement strategies.
  • Friendly, confident, and outgoing personality with excellent communication and interpersonal skills.
  • Team-oriented with a proactive attitude and positive mindset.
  • Passionate about the beauty industry and up-to-date with current market and consumer trends.

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