Manager, DPP

2 hours ago

Kuala Lumpur, Kuala Lumpur, Malaysia CIMB Full time 60,000 - 120,000 per year

Job Description
Key Responsibilities

  • Define and enforce mobile content standards and governance practices.
  • Manage intake and prioritization of content requests across departments.
  • Collaborate with analytics team to monitor performance and optimize content.
  • Oversee content lifecycle: creation, scheduling, deployment, and retirement.
  • Ensure compliance with regulatory and brand guidelines.
  • Coordinate with UX writers, designers, and developers for seamless integration.
  • Lead A/B testing and user feedback analysis.
  • Provide regular reporting and insights to stakeholders.
  • Represent Digital Banking in governance forums and working groups.

Job Specification

Qualifications: Degree in Marketing, Communications, Digital Media, or related field.

Relevant Work Experience

  • 5–7 years in mobile content management or digital marketing.
  • Experience in financial services preferred.
  • Familiarity with mobile UX, analytics platforms, and campaign tools.
  • Strong communication and stakeholder management skills.

Technical/Functional Skills
Required Competencies and Skills

  • Proficiency in Microsoft Office and campaign management platforms.
  • Experience with analytics tools and communication platform (e.g., Adobe Analytics, Google Analytics, Firebase).
  • Design thinking and user-centric content strategy.

Personal Skills

  • Strong interpersonal and communication skills.
  • Collaborative mindset for cross-functional teamwork.
  • Ability to empathize with user needs and reimagine journeys.

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