Senior Manager, Marketing

3 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia PNS ASQ Asia Sdn Bhd Full time

Job Purpose

To lead and execute end-to-end marketing strategies that drive brand visibility, customer acquisition, footfall, and revenue growth across F&B outlets and retail channels. This role oversees brand management, campaign planning, digital marketing, promotions, and customer engagement initiatives aligned with business objectives.

Key Responsibilities

1. Marketing Strategy & Planning

  • Develop and implement annual and quarterly marketing plans aligned with sales targets and business growth objectives.
  • Lead brand positioning for F&B and retail concepts to strengthen market presence and customer loyalty.
  • Translate business goals into integrated marketing campaigns (ATL, BTL, digital, in-store).

2. Brand & Campaign Management

  • Oversee brand guidelines, visual identity, and messaging consistency across all outlets and platforms.
  • Plan and execute product launches, seasonal promotions, festive campaigns, and collaborations.
  • Manage promotional calendars in line with peak seasons, store openings, and campaigns.

3. Digital & Performance Marketing

  • Lead digital marketing strategies including social media, influencers, paid ads, CRM, and content marketing.
  • Monitor campaign performance using KPIs such as ROI, conversion rate, footfall, and sales uplift.
  • Drive online-to-offline (O2O) marketing initiatives to increase outlet traffic.

4. Retail & Outlet Marketing

  • Develop in-store marketing initiatives (POSM, visual merchandising, promotions).
  • Work closely with operations to ensure campaign execution at outlet level.
  • Support new store openings, refurbishments, and market expansions.

5. Customer Experience & Loyalty

  • Lead customer engagement, loyalty programmes, and membership initiatives.
  • Analyse customer insights, feedback, and purchasing behaviour to improve marketing effectiveness.
  • Enhance brand experience across all touchpoints.

6. Budget & Vendor Management

  • Prepare and manage marketing budgets, ensuring cost efficiency and value creation.
  • Appoint and manage external agencies, media partners, designers, and influencers.
  • Evaluate vendor performance and negotiate contracts.

7. Team Leadership & Stakeholder Management

  • Lead, mentor, and develop the marketing team.
  • Collaborate closely with sales, operations, finance, and business development teams.
  • Prepare marketing reports and presentations for senior management.

Job Requirements

Qualifications

  • Bachelor's Degree in Marketing, Business, Communications, or related field
  • Master's Degree or professional certification is an added advantage

Experience

  • Minimum 8–10 years of marketing experience, with at least 3–5 years in a managerial role
  • Proven experience in F&B, retail, lifestyle, or consumer brands
  • Strong track record in campaign execution, brand building, and digital marketing

Skills & Competencies

  • Strong strategic thinking and commercial acumen
  • Hands-on knowledge of retail/F&B consumer behaviour
  • Excellent leadership and stakeholder management skills
  • Analytical mindset with ability to interpret marketing data
  • Creative, results-driven, and fast-paced working style

Job Types: Full-time, Permanent

Benefits:

  • Flexible schedule
  • Health insurance
  • Maternity leave
  • Opportunities for promotion
  • Professional development

Work Location: In person

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