Associate Director, Cash Product Proposition

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia CIMB Full time 120,000 - 240,000 per year

To support the growth and commercial success of the Cash Product Group through strategic product development and go-to-market execution:

  1. Drive product strategy, roadmap, and innovation across payments, collections, deposits, and cross-border solutions.

  2. Support the Head of Product Proposition in achieving revenue, profitability, and market growth targets.

  3. Lead go-to-market initiatives and stakeholder alignment to enhance product adoption and client experience.

  4. Ensure sound product governance, compliance, and pricing discipline across all cash products.

  5. Leverage data insights and market trends to identify opportunities for product enhancement and new propositions.

Key Responsibilities:

  1. Develop and execute product roadmaps and strategies for cash products including deposits, payments, collections, cross-border, and commercial cards.

  2. Drive product profitability and go-to-market (GTM) strategies for non-lending products.

  3. Collaborate with coverage teams, marketing, and other stakeholders to achieve product P&L targets.

  4. Identify business opportunities and market threats, and drive partnership initiatives to expand market share.

  5. Keep abreast of market trends, competitor offerings, and product innovations in the cash management space.

  6. Work with internal stakeholders to deliver a superior digital user experience via online and mobile banking platforms.

  7. Track and analyse sales, income, and portfolio performance to optimise business outcomes.

  8. Collaborate with technology teams to implement system enhancements and perform user acceptance testing (UAT).

  9. Drive alignment with Sales, Marketing, and Branch teams to develop customer value propositions, collaterals, and training materials.

  10. Ensure strong risk management and compliance practices across product processes and policies.

  11. Define and monitor product performance metrics and user feedback loops for continuous improvement.

  12. Oversee post-implementation activities including training, issue resolution, and post-implementation reviews.

  13. Support regional product alignment initiatives to ensure consistency in propositions across CIMB markets.

  14. Participate in cross-functional

Requirements:

  • 5–10 years' experience in commercialisation and lifecycle management of financial products and services.
  • Prior exposure to cash management, transaction banking, or business banking is preferred.
  • Experience in digital product development, acquisition campaigns, or market launches is an added advantage.
  • Prior experience selling to the non-retail segment would be preferred.
  • Experience implementing product solutions

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