Advance Analytics Specialist

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• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia's leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?​

Job Summary

This role provides end-to-end ownership of Consumer mobile analytics operations within the Base Marketing team, ensuring the seamless execution, enhancement and measurement of all targeted customer campaigns across Maxis Postpaid, Hotlink Postpaid and Prepaid segments.

It is a highly specialized function requiring a hybrid skill set that spans business understanding, technical execution and analytical rigor.

The role acts as a critical interface between Base Marketing, ISD and broader teams - translating strategic intent into executable logic while maintaining performance oversight across systems.

What are you accountable for?

1. NBA Campaign Strategy & Execution

• Configure and optimize offer strategies in NBA campaign

• Analyze customer data and journeys to refine targeting and campaign logic.

• Monitor, test, and troubleshoot campaigns to ensure accurate delivery and performance.

2. System & CLM Program Enhancements

• Lead scripting and integration of new models, data sources, and business logic.

• Maintain and update lifecycle programs to support new marketing capabilities.

• Ensure deployment readiness, own end-to-end process of refining, updating and testing campaign scripts and business logic

3. Data Analysis & Performance Measurement

• Provide data-driven customer insight, conduct campaign A/B testing, measure campaign effectiveness, and provide insights to guide future campaign optimization and product enhancement.

• Define and manage accurate measurement framework to evaluate true campaign impact.

• Validate external analysis and ensure data accuracy.

4. Troubleshooting & Quality Assurance

• Investigate and resolve issues in campaign setup and scripts.

• Collaborate with technical teams on root cause fixes and preventive improvements.

5. Dashboard & Reporting Management

• Maintain and improve internal dashboards for performance tracking.

• Automate reporting, ensure data integrity, and enhance visualization for decision-making.

What do you need to have for the role?

• Degree in Business, Marketing, Data Science, or related field

• 6+ years of experience in campaign analytics, CRM, or marketing operations

• Strong understanding of customer lifecycle management (CLM) and NBA (Next Best Action) strategies

• Experience with campaign management tools and marketing automation platforms

• Strong analytical skills with experience in A/B testing and performance measurement

• Ability to troubleshoot campaign issues and collaborate with technical teams

• Skilled in dashboarding and reporting tools (e.g., Power BI, Tableau)

• Knowledge of scripting on SQL and Big Query

• Detail-oriented with strong problem-solving and quality assurance mindset

• Excellent communication and stakeholder management skills

What's next?

• Once you've applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

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