E-commerce Traffic Lead

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Decathlon Full time 300,000 - 600,000 per year
Role Overview

The E-commerce Traffic Lead is responsible for both the strategic planning and day-to-day execution of initiatives to drive high-quality traffic to our e-commerce platforms. This role requires at least 3 years of hands-on experience in SEO, paid search, paid social and marketplace advertising (Lazada, Shopee, etc.) across web and app environments.

Responsibilities

Traffic Acquisition & Growth Strategy

  • Develop and execute a comprehensive traffic acquisition strategy across multiple digital channels, including SEO, PPC, paid social, marketplace ads.
  • Optimize media buying strategies to ensure efficient spending and maximize customer acquisition and retention.
  • Own strategic planning cycles (monthly, quarterly) while also managing campaign execution and tracking
  • Stay updated on emerging trends, algorithm changes, and best practices in digital marketing and e-commerce.

Search Engine Optimization (SEO)

  • Conduct keyword research, optimize website content, and enhance user experience to drive organic traffic.
  • Monitor and improve site rankings, domain authority, and overall SEO performance

Paid Media Management

  • Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta, TikTok, and other relevant platforms.
  • Manage ad budgets efficiently and track campaign performance against KPIs.

Marketplace Advertising (Lazada/Shopee Sponsored Ads)

  • Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee.
  • Analyze marketplace trends, competition, and performance data to improve ad efficiency.
  • Work closely with internal & external stakeholders to align ad strategy with commercial campaigns.

Data Analysis & Reporting

  • Track and analyze website and campaign performance
  • Provide weekly and monthly reports with insights for continuous improvement.
  • Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics.
  • Create & monitor performance marketing dashboards & reports for visibility
  • Provide data-driven insights on a monthly basis to optimise performance across different channels

Hard Skills:

  • Strong expertise in SEO, PPC, paid social, and marketplace advertising.
  • Proficiency in Google Ads, Meta Ads (Facebook, Instagram), TikTok Ads, and programmatic advertising.
  • Experience with Google Analytics and/or Amplitude, Google Tag Manager, and data visualization tools.
  • Hands-on experience in managing Lazada and Shopee sponsored ads.
  • Experience with app marketing & measurement tools (Adjust, Appsflyer etc.) will be highly preferred
  • Strong conversion rate optimization (CRO) skills.
  • Experience with budget management and forecasting for digital ad spend.

Soft Skills:

  • Analytical mindset with strong problem-solving skills.
  • Able to think strategically and operate independently in hands-on execution
  • Strategic thinker with the ability to execute detailed marketing plans.
  • Excellent communication and negotiation skills for working with internal stakeholders and/or vendors.
  • Detail-oriented and highly organized with the ability to manage multiple projects.
  • Creative mindset to drive engagement and brand growth.
  • Ability to work in a fast-paced environment and adapt to changing priorities.

Qualifications:

  • Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
  • Minimum 3 years of relevant experience in e-commerce traffic acquisition, media buying or digital growth marketing
  • Proven track record in managing and optimizing multi-channel traffic acquisition campaigns.
  • Experience in the e-commerce or retail industry is highly preferred.

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