Social Media HOD

2 weeks ago

Kuala Lumpur Centre Kuala Lumpur, Malaysia GATHERING DREAM GROUP SDN. BHD. Full time $50,000 - $150,000 per year

Job Description – Social Media & Event Head of Department (HOD)

  • Lead and oversee the company's entire social media and event department, managing platforms including but not limited to Instagram, Facebook, Twitter (X), Xiaohongshu (RED), and TikTok.
  • Develop high-level social media and content strategies, ensuring alignment with overall brand direction, marketing goals, and business objectives.
  • Manage and mentor the social media & event team, providing guidance on content planning, execution, and performance improvement.
  • Plan, supervise, and evaluate both online and offline events such as product launches, pop-up events, community activations, collaboration events, and large-scale brand experiences.
  • Set KPIs and monitor analytics, analyzing engagement, growth, and campaign performance to refine strategies and optimize ROI.
  • Coordinate cross-departmental collaboration (Marketing, Branding, Sales, Design, etc.) to ensure cohesive brand messaging and campaign execution.
  • Oversee content quality control, including reviewing copywriting, creative direction, and visual output to maintain brand consistency.
  • Stay updated on social media trends and lead innovation in digital content, influencer collaborations, and community-building initiatives.

Requirements

  • 3–6 years of experience in social media strategy, digital marketing, or brand communication, with at least 1–2 years in a supervisory/managerial role.
  • Proven track record in leading social media growth and managing multi-platform brand presence (IG, FB, X, Xiaohongshu, TikTok, etc.).
  • Strong experience in planning and overseeing large-scale marketing events or integrated campaigns.
  • Excellent strategic thinking, content planning, and campaign development capabilities.
  • Strong leadership, communication, and team management skills.
  • Proficiency in copywriting, content review, and basic visual direction (design/short-form video knowledge is a plus).
  • Fluent in Mandarin and English (written and spoken).

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