Social Media Marketing Manager
6 days ago
Key responsibilities:
- Develop and execute a comprehensive social media strategy across platforms (Instagram, TikTok, Facebook, X/Twitter, YouTube, Rednote, Telegram, etc.)
- Manage and grow official accounts for multiple brands or regions
- Create engaging and platform-optimized content (text, graphics, short videos, stories, reels, etc.)
- Work closely with the design, content, and product teams to align messaging and promotions
- Monitor trends in the industry and social media landscape to keep content fresh and relevant
- Manage a social content calendar and schedule posts consistently
- Monitor engagement metrics and report performance insights, with recommendations for improvement
- Collaborate with influencers/KOLs, streamers, or affiliates for marketing partnerships
- Stay up to date on platform policies and ensure compliance with advertising guidelines (industry relevant)
Requirements:
- 5 years of experience in social media marketing, preferably within the entertainment, tech, or digital media industries
- Deep understanding of social media platforms and tools (e.g. Meta Suite, TikTok Creator Tools, Hootsuite, Buffer)
- Chinese proficiency is a MUST due to the target market
- Ability to write compelling copy and briefs for visual assets
- Comfortable working in a fast-paced, data-driven environment
- Strong communication and project management skills
What we offer?
- Opportunity to lead and manage your own team to deliver outstanding results.
- A dynamic and collaborative work environment that values innovation, creativity, and accountability.
- Career growth and leadership development opportunities within a fast-expanding organization.
- Exposure to international markets and diverse projects.
- Opportunity to work on diverse projects across global locations.
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