Digital marketting specialist

Lebat Doc Medical Tourism & Wellness Centre is a luxury medical and regenerative wellness brand based in Sunway, Malaysia. We specialize in hair transplant, stem cell therapy, regenerative medicine, and vitality enhancement — serving international patients from the Middle East, Europe, Africa, and Asia.

We are seeking a creative, data-driven, and highly skilled Digital Marketing Specialist to manage our full digital ecosystem — from brand visibility to lead generation.

Role Summary

The Digital Marketing Specialist will lead and execute all online marketing initiatives — managing social media, website SEO, paid ads, content creation, and analytics — to attract international patients and promote Lebat Doc's premium medical and wellness services.

You will act as the brand's digital storyteller — creating compelling visuals, videos, and messages that reflect luxury, trust, and medical excellence.

Key Responsibilities1. Digital Strategy & Branding

• Develop and implement a digital marketing strategy aligned with Lebat Doc's international growth goals.
• Maintain brand consistency across all digital platforms (luxury-medical tone).
• Coordinate campaigns targeting international markets (Middle East, Europe, Africa, Asia).

2. Website & SEO Management

• Manage and update website content regularly (WordPress / Webflow).
• Research and integrate high-impact medical tourism SEO keywords (e.g., "Stem Cell Therapy Malaysia," "Hair Transplant Sunway," "Regenerative Medicine Asia").
• Optimize site for speed, structure, and Google ranking.
• Track and report performance using Google Analytics, Search Console, and SEO tools.

3. Social Media Management

• Plan, create, and schedule daily/weekly posts on Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Develop engaging visual and written content — patient stories, behind-the-scenes, doctor interviews, and educational posts.
• Grow organic followers and engagement with strategic hashtags and community management.
• Respond to DMs/inquiries in collaboration with the patient care team.

4. Content Creation

• Photography & Videography: Capture and edit clinic visuals, treatment shots, and testimonial videos.
• Video Editing: Produce short-form videos (Reels, TikToks, YouTube Shorts) with luxury medical branding.
• Write captions, blog posts, and ad copy optimized for engagement and conversion.

5. Paid Advertising (PPC & Social Ads)

• Plan and run targeted ad campaigns (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads).
• Manage ad budgets and report ROI.
• Create audience segments (by country, interest, demographics).
• Run A/B testing to optimize performance.

6. Analytics & Reporting

• Monitor campaign KPIs: website traffic, conversions, engagement rates, lead sources.
• Prepare monthly marketing performance reports and insights.
• Recommend strategies to improve digital presence and conversion rate.

7. Collaboration

• Work closely with medical and patient coordination teams to ensure accurate information and brand tone.
• Liaise with photographers, designers, and external agencies if required.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Communications, Multimedia, or related field.
• 3+ years of experience in digital marketing (preferably in healthcare, luxury, or tourism).
• Strong knowledge of:
• SEO & SEM strategies
• Social media management tools (Meta Suite, Later, Hootsuite, etc.)
• Google Ads & Meta Ads Manager
• Video editing software (Adobe Premiere Pro, CapCut Pro, Final Cut, etc.)
• Graphic design tools (Canva, Photoshop, Illustrator)
• Excellent command of English (Arabic, Mandarin, or French is an advantage).
• Knowledge of international marketing and cross-cultural communication.
• Creative eye for detail, aesthetics, and brand storytelling.

Soft Skills

• Strong organizational and multitasking skills
• Self-driven and proactive
• Ability to work with doctors and clinical teams
• Sensitivity to patient confidentiality and medical ethics
• Passion for wellness, health, and premium branding

Compensation & Benefits

• Competitive salary based on experience
• Performance-based incentives (lead generation bonuses)
• Professional development opportunities
• Access to in-house wellness programs
• Exposure to international clients and partnerships

Job Type: Full-time

Pay: RM1, RM2,500.00 per month

Benefits:

• Opportunities for promotion
• Professional development

Work Location: In person