Digital Marketer

2 days ago

Ipoh, Perak, Malaysia Success Industries (M) Sdn Bhd Full time 30,000 - 60,000 per year
Marketing Strategy Planning

  1. Develop Annual Marketing Plans

  2. Plan monthly, quarterly, and yearly campaigns based on company goals.

  3. Align with major e-commerce sales events (11.11, 12.12, Mid-Year Sale).

  4. Define Target Audience

  5. Analyze customer demographics, interests, and behaviors.

  6. Create buyer personas for precise targeting.

  7. Set Budget and Advertising Goals

  8. Allocate ad budgets across platforms (TikTok Ads, Shopee Ads, Meta Ads).

  9. Define KPIs such as ROI, CPA, and ROAS.

Advertising Management & Optimization

  1. Manage Multi-Platform Ad Accounts

  2. Shopee Ads (Search, Discovery, Product Ads)

  3. Lazada Sponsored Ads
  4. TikTok Ads / Spark Ads
  5. Meta Ads (Facebook / Instagram)

  6. Keyword Research & Bid Optimization

  7. Identify high-converting keywords.

  8. Adjust bidding to control CPC and ROI.

  9. Ad Creative Development

  10. Write engaging ad copy and design visuals or videos.

  11. Data Monitoring & Optimization

  12. Track performance metrics (CTR, CVR, ROAS).

  13. Pause low-performing ads and scale effective ones.

Content Marketing

  1. Short-Form Video Creation (TikTok / Reels / Xiaohongshu)

  2. Plan scripts for unboxing, reviews, comparisons, and tutorials.

  3. Produce engaging videos to attract users and drive traffic to the store.

  4. Social Media Management

  5. Manage official brand accounts (TikTok, Facebook, Instagram).

  6. Post content, stories, and updates consistently.

  7. Influencer / KOL Collaboration

  8. Identify and partner with suitable influencers for promotions.

  9. Track campaign performance (views, engagement, conversions).

  10. Brand Image Management

  11. Maintain consistent brand tone, visuals, and communication style.


E-commerce Platform Optimization

  1. Product Listing Optimization

  2. Optimize titles, keywords, images, descriptions, and pricing.

  3. Improve organic search visibility and conversion rate.

  4. Campaign & Promotion Planning

  5. Participate in major platform campaigns (11.11, 12.12, etc.).

  6. Create vouchers, bundle offers, and limited-time discounts.

  7. Traffic & Conversion Analysis

  8. Analyze traffic sources (ads / organic / social).

  9. Measure contribution of each channel to sales.

  10. Team Coordination

  11. Collaborate with operations, customer service, and design teams to execute campaigns smoothly.


Data Analysis & Reporting

  1. Track Key Performance Indicators (KPIs)

  2. Traffic: CTR, CPC, Impressions

  3. Conversion: CVR, CPA, ROAS
  4. Sales: Orders, Revenue, Repurchase Rate

  5. Create Reports & Summaries

  6. Prepare weekly / monthly advertising reports.

  7. Provide insights and optimization recommendations.

  8. Data-Driven Decision Making

  9. Identify the most effective channels.

  10. Use analytics to guide future strategy and budget allocation.

Retargeting & Customer Retention (CRM)

  1. Retargeting Campaigns

  2. Reach users who viewed but didn't purchase.

  3. Show tailored ads to drive conversions.

  4. Customer Relationship Management (CRM)

  5. Manage customer lists and send promotional emails or messages.

  6. Implement membership programs, points, and vouchers.

  7. Repurchase & Review Strategy

  8. Encourage customers to leave positive reviews or UGC videos.

  9. Build long-term brand loyalty through after-sales communication.

Team Collaboration & Continuous Learning
  1. Work closely with operations, design, and customer service teams.
  2. Keep up with platform updates (Shopee, TikTok algorithm or policy changes).
  3. Conduct competitor and market trend analysis.

Daily / Weekly Work Routine Example

FrequencyTasksDailyMonitor ad performance (CTR, CPC, ROI)

Check comments, respond to inquiries, track dashboard dataWeeklyOptimize ad creatives, update content, analyze reports, adjust budgetsMonthlyPlan next month's campaigns, evaluate platform data, review ROIQuarterlyAnalyze overall strategy, set new goals, prepare for big sales events

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