Digital Marketer

2 days ago

Ipoh, Perak, Malaysia iMBrace Limited Full time 40,000 - 80,000 per year

Key Responsibilities:

  1. Content Creation and Management:Develop and manage high-quality content for web, social media, email, and sales enablement, including articles, blogs, graphics, videos, presentations, and event materials, ensuring alignment with brand voice and messaging.
  2. Social Media and Digital Platform Management:Lead iMBrace's LinkedIn marketing efforts, including content planning, community engagement, advertising campaigns, and performance optimization. Extend brand presence across other relevant platforms.
  3. Website and SEO Optimization:Manage website content updates and enhancements with a focus on SEO best practices to improve organic traffic, search rankings, and user experience.
  4. Campaign Development and Execution:Plan, execute, and optimize digital marketing campaigns across email, social media, and other digital channels to nurture leads, support the sales funnel, and drive brand engagement.
  5. Performance Analysis and Reporting:Monitor and analyze digital marketing performance across platforms, extract actionable insights, and recommend strategies for continuous improvement and ROI maximization.
  6. Cross-functional Collaboration:Work closely with the sales and business development teams to design effective marketing assets, support go-to-market activities, and ensure integrated messaging across all touchpoints.
  7. Market and Trend Analysis:Stay informed of digital marketing trends, emerging technologies, and competitive landscape to propose innovative strategies and maintain iMBrace's thought leadership position.

Qualifications and Experience:

  • Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
  • Minimum 2 years of experience in digital marketing with hands-on expertise in content creation, social media management (particularly LinkedIn), SEO, and analytics.
  • Strong written and verbal communication skills with a sharp eye for storytelling and detail.
  • Proficiency with graphic and video editing tools (Adobe Creative Suite, Canva, or similar).
  • Practical knowledge of SEO and experience with analytics tools (Google Analytics, SEMrush, Ahrefs).
  • Familiarity with email marketing platforms (e.g., HubSpot, Mailchimp) and CRM systems.
  • Analytical mindset with the ability to turn data into strategic actions.
  • Strong project management skills with the ability to prioritize and execute multiple initiatives in a dynamic environment.
Preferred Attributes:
  • Experience in B2B marketing within technology, SaaS, or enterprise solutions industries.
  • Demonstrated success in managing integrated digital campaigns with measurable business impact.
  • Passion for innovation, curiosity about AI and technology trends, and a proactive, self-driven attitude.

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