Advertising and Marketing Associate Professional

3 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Aviura Full time 60,000 - 120,000 per year

Skills Required

Strategic Thinking
• Digital Marketing
• Content Creation
• Product Marketing

Description

Position Overview
: Aviura Ltd is an innovative start-up pioneering hydrogen and clean fuels production through methane pyrolysis, advancing renewable energy and sustainability solutions. With government support from Mauritania and African initiatives, we focus on innovation to drive global clean energy transitions. We seek a mid-senior Brand & Marketing Officer based in London, UK, to enhance digital growth, brand visibility, and stakeholder engagement in the cleantech sector. This role leverages AI-driven strategies and data analytics to attract partnerships, funding, and market adoption.

Key Responsibilities

  • Develop and manage AI-enhanced campaigns to promote hydrogen, clean fuels, and renewable energy innovations for B2B audiences in Africa and globally.
  • Conduct research on market trends, consumer behavior in sustainable energy, and competitors, emphasizing African opportunities.
  • Oversee multi-channel initiatives including social media (LinkedIn, X, Instagram, TikTok), email, SEO/SEM, and events like webinars on clean fuel tech.
  • Create data-driven content (videos, newsletters, case studies) using tools like Adobe Premiere Pro and Jasper to align with sustainability branding.
  • Collaborate with R&D, sales, and government-supported teams to align strategies with business goals, including fundraising.
  • Manage external partners, agencies, and influencers while ensuring brand consistency.
  • Track metrics (ROI, leads, conversions) with Tableau, Python, SQL, and Google Analytics; optimize for efficiency.
  • Produce marketing collateral like brochures and presentations; support PR for brand awareness in renewable sectors.
  • Monitor online presence with AI tools (ChatGPT, Midjourney) to boost traffic and engagement.
  • Lead promotions for events and micro-fundraising to increase interactions and leads, supporting African innovation hubs.

Requirements

  • 10+ years in digital marketing and AI strategies, ideally in B2B/cleantech/nonprofit.
  • Proven results in ROI, acquisition, and engagement boosts.
  • Skills: SQL, Python, R, Tableau, SEO/SEM, HubSpot, Hootsuite, Zapier.
  • MSc in International Business; Data Analysis certification preferred.
  • Proficient in project tools like Asana; adaptable to start-up environment with remote African coordination.

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