Business Intelligence Analyst

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Samsung Southeast Asia & Oceania Full time

Position Summary

  • Analyze external and internal business environment along with current business status to strategically identify critical issues and develop responsive strategies to set the course of action.
  • Develop action plans to strengthen competitiveness based on assessment of internal competencies and processes.
  • Communicate strategic vision globally and execute high priority tasks to support top management.

Role And Responsibilities

  • Sales & Market Intelligence:
  • Analyze channel performance (MM , retail, online, telco, dealer ) to identify growth opportunities and gaps.
  • Conduct competitor benchmarking (price, promotion, market share, product positioning).
  • Provide insights on consumer trends, market segmentation, and emerging demands in mobile device and consumer electronics categories.
  • Business Strategy Support:
  • Collaborate with Sales, Marketing, Product, and Finance teams to identify strategic levers and measure performance KPIs.
  • Prepare dashboards and intelligence reports to track promotions, sell-in/sell-out trends, ROI on channel investments, and campaign effectiveness.
  • Forecasting & Modelling:
  • Support monthly and quarterly forecast processes with data modelling, sell-in/sell-out projections, and scenario analysis.
  • Create predictive models to identify high-value segments, churn risk, and cross-sell/up-sell opportunities.
  • Reporting & Visualisation:
  • Develop automated reports and real-time dashboards using tools like Power BI, Tableau, or Looker.
  • Present insights in a clear, concise, and compelling manner to senior stakeholders.
  • Competitive Intelligence & Field Analysis:
  • Monitor market activities and gather field intelligence through trade feedback, secondary data (e.g., GfK, Canalys), and digital trends.
  • Generate monthly "Competitive Playbooks" to help the salesforce stay ahead.

Skills And Qualifications

  • Bachelor's or Master's degree in Business Analytics, Data Science, Economics, Statistics, or related fields.
  • 3–6 years in a Business Intelligence, Strategy, or Commercial Analytics role.
  • Prior experience in mobile/consumer electronics, FMCG, telco, or ecommerce industries is highly preferred.
  • Advanced Excel and SQL skills.
  • Experience with data visualisation tools (Power BI, Tableau, etc.).
  • Proficiency in statistical tools (Python, R) is a plus.
  • Strategic thinking with high business acumen.
  • Strong communication and storytelling with data.
  • Self-driven with high attention to detail and accuracy and able to work in fast-paced, agile, and cross-functional environments.
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