Digital Marketing Executive

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia The Moving Image Sdn Bhd Full time

We are seeking a results-driven Digital Marketing Executive to lead our digital marketing efforts, manage social media, create engaging content, run paid campaigns, and analyze performance to drive brand growth and engagement.

Key Responsibilities:

1. Social Media Management

  • Develop and execute social media strategies across platforms (Instagram, Facebook, TikTok, LinkedIn, Twitter, YouTube).
  • Manage content calendar, schedule posts, and monitor trends and competitors.
  • Engage with followers and analyze performance metrics for optimization.

2. Content Creation & Copywriting

  • Create engaging content for social media, blogs, newsletters, and websites.
  • Write compelling copy and collaborate with designers and video editors for visual content.
  • Apply SEO best practices and execute storytelling campaigns.

3. Influencer & KOL Content Management

  • Ensure influencer and KOL content aligns with brand tone and objectives.
  • Collaborate with external partners to create engaging campaigns.

4. Paid Advertising & Performance Marketing

  • Plan, execute, and optimize paid campaigns on social media.
  • Monitor ad performance (CTR, CPC, CPA, ROAS) and adjust strategies accordingly.
  • Conduct A/B testing for creatives, targeting, and messaging.

5. Reporting & Analytics

  • Track and report key digital marketing metrics.
  • Generate monthly reports with actionable insights for optimization.
  • Utilize analytics tools like Google Analytics, Meta Business Suite, and TikTok Analytics.

6. Other Responsibilities

  • Stay updated on digital marketing trends and platform updates.
  • Brainstorm innovative campaigns and assist with event marketing.
  • Collaborate with cross-functional teams on marketing initiatives.

Qualifications & Skills:

  • Bachelor's degree in Marketing, Communications, or related field.
  • Proficient in analytics tools (Google Analytics, Meta Business Suite, TikTok Analytics) and social media management platforms.
  • Experience with SEO, keyword research, and content optimization.
  • Excellent project management, organizational, and multitasking abilities.
  • Creative, strategic thinker with problem-solving skills.
  • Strong communication and collaboration skills to work with cross-functional teams and external partners.
  • Ability to analyze data, generate insights, and make data-driven marketing decisions.
  • Up-to-date with digital marketing trends, tools, and best practices.

Job Types: Full-time, Contract

Contract length: 12 months

Pay: RM2, RM2,500.00 per month

Benefits:

  • Additional leave
  • Maternity leave
  • Professional development

Work Location: In person

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