Social Media Marketing

2 weeks ago

Ampang, Selangor, Malaysia Glocal Tech Engineering Sdn Bhd Full time 20,000 - 30,000 per year

A social media marketing job description for a fashion brand involves creating and executing social media strategies, producing engaging content (photos, videos, copy), managing brand consistency, engaging with the community, and analyzing performance to drive brand awareness and sales. Key responsibilities include developing content calendars, running paid social campaigns, collaborating with other teams, and staying on top of the latest social media and fashion trends. Core responsibilities

  • Strategy and planning: Develop and implement innovative social media strategies aligned with marketing objectives. Plan and schedule content calendars to ensure a consistent and relevant online presence.
  • Content creation: Create and curate engaging content, including high-quality photos and videos, that align with the brand's aesthetic. This may involve working with designers or production teams.
  • Community management: Interact with followers by responding to comments and messages, monitoring brand mentions, and building relationships with the online community.
  • Campaign execution: Develop and manage social media campaigns, promotions, and competitions to increase brand awareness and engagement.
  • Paid social media: Liaise with agencies or manage in-house efforts for paid social media advertising campaigns to achieve specific marketing goals.
  • Trend analysis: Stay up-to-date with the latest social media trends, platform features, and design tools to ensure the brand remains current and relevant.
  • Performance monitoring: Track, analyze, and report on campaign performance, engagement metrics, and ROI, using insights to refine future strategies.
  • Brand consistency: Ensure all social media content and communication maintains a consistent brand voice, tone, and visual identity across all platforms.

Qualifications and skills

  • Strong understanding of various social media platforms and their best practices, particularly for fashion (e.g., Instagram, TikTok).
  • Proficiency with social media management and analytics tools.
  • Creative skills in content creation, including photo and video editing.
  • Excellent communication and writing skills.
  • Ability to analyze data and use it to inform strategy.
  • Experience in digital marketing, including paid social media campaigns, is often required.
  • Familiarity with the fashion industry and market trends.
  • Ability to collaborate effectively with cross-functional teams (e.g., design, marketing).

Job Type: Full-time

Pay: RM1, RM2,500.00 per month

Benefits:

  • Maternity leave
  • Opportunities for promotion
  • Professional development

Work Location: In person

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