Digital Marketing Senior Executive

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Visual Solutions (M) Sdn Bhd Full time 80,000 - 120,000 per year

Job Responsibilities:

• Develop and execute annual digital marketing strategies and budget allocation to strengthen brand presence and conversion rates.

• Responsible for branding company products and planning overall marketing directions.

• Responsible for event planning and management, including seminars, exhibitions, and conferences that align with company objectives.

• Evaluate marketing campaign performance and analyze data to identify improvement opportunities.

• Liaise with internal departments and external service providers to promote programs and campaigns effectively.

• Update website and social media platform content regularly, including copywriting and visual coordination.

• Ensure all marketing plans and activities are executed according to project timelines.

• Conduct competition research and market analysis to identify target audiences and industry trends.

• Perform in-depth market research and analysis to evaluate brand awareness, marketing trends, and competitor movements.

• Plan and assist with new product launches, promotional events, and marketing campaigns.

• Perform product demonstrations for customers, staff, and other stakeholders when necessary.

• Supervise and guide junior marketing staff or interns in content development and daily tasks.

• Collaborate closely with cross-functional teams such as Sales, Product, and Design to ensure consistent brand messaging.

• Manage and evaluate external vendors, agencies, and media partners to achieve marketing objectives.

• Optimize paid media campaigns (Google Ads, Meta Ads, SEO/SEM, etc.) to maximize ROI and lead generation.

• Monitor and report marketing KPIs, providing data-driven recommendations for continuous improvement.

• Assist in the development of business plans and identify new market opportunities for company growth.

• Provide product recommendations and marketing insights to Management to support revenue growth.

Job Requirements:

• Bachelor's Degree in Marketing or any relevant field

• Minimum 4 years of experience in digital marketing or a similar role

• Proven experience in managing company social media accounts and executing integrated marketing campaigns

• Excellent understanding of digital marketing concepts, SEO, SEM, Google Analytics, and content marketing strategies

• Experience in B2C social media management and content generation preferred

• Strong analytical, communication, and project management skills


• Fluent in Mandarin and English, with excellent written and verbal communication abilities

• Ability to work independently with minimal supervision and lead marketing initiatives

Our Benefits :

  • Hybrid Working mode with 3 days working on the office and 2 days working remotely.
  • Annual Leave , Medical Leave , Maternity Leave , Paternity Leave
  • Meal Allowance , Travel Allowance , Parking Subsidy, Medical & Dental Expenses Entitlement
  • Performance Bonus
  • Incentives
  • Medical & Life Insurance

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