Technical Marketing Coordinator

1 day ago

Shah Alam, Selangor, Malaysia SCENTIUM (MALAYSIA) SDN. BHD. Full time 40,000 - 80,000 per year
Key Responsibilities

1. Market Strategy & Planning

  • Develop and implement strategic marketing plans for Malaysia and overseas markets (excluding Indonesia).
  • Conduct market research, customer surveys, and competitor analysis to identify trends, opportunities, and customer needs.
  • Collaborate with sales and technical teams to align marketing efforts with business goals.
  • Support the sales manager in delivering agreed marketing activities.

2. Brand & Product Positioning

  • Create and maintain consistent brand messaging across all channels.
  • Develop marketing materials, presentations, and creative content (visuals, videos) tailored to B2B clients.
  • Support product launches and promotional campaigns with compelling selling propositions.

3. Sales & Trade Support

  • Create awareness and develop the company's brands through advertising, direct marketing, and campaigns.
  • Source advertising opportunities and manage placements in online banners and social media.
  • Prepare detailed trade plans including budgets, schedules, and resource allocation.
  • Communicate with target audiences and build strong customer relationships.

4. Customer Engagement & Events

  • Organize and attend customer events, exhibitions, trade shows, and product demonstrations.
  • Work closely with key accounts to understand their marketing needs and provide tailored solutions.

5. Reporting & Analysis

  • Monitor and analyze sales data, market trends, and competitor activities to inform marketing strategies.
  • Track marketing performance and ROI; prepare weekly/monthly reports for management.
  • Evaluate and review marketing campaigns to ensure effectiveness and optimal media usage.

6. Cross-Functional Collaboration

  • Liaise with flavorists, application teams, and sales to develop impactful marketing tools.
  • Coordinate with regional and global teams to ensure strategic alignment while maintaining local relevance.
  • Develop relationships with key internal and external stakeholders.
Requirements
  • 3–5 years of experience in B2B marketing, preferably in the flavors, ingredients, or FMCG sector.
  • Strong understanding of local and regional market dynamics.
  • Proven experience in supporting sales teams with marketing tools and strategies.
  • Excellent communication, presentation, and content creation skills.
  • Self-driven, proactive, and eager to grow in a multinational environment.
  • Willingness to travel occasionally for market visits and events.

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