Senior Sales Operations Manager

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia Randstad Malaysia Full time $60,000 - $120,000 per year

We are currently looking for an experienced Senior Sales Operations Manager for one of the global MNC players in the FMCG space. This is a pivotal role to bridge the gap between commercial strategy and field execution, and requires your urgent attention.

  • Reporting to: Sales Director
  • Team size: 8 direct reports
  • Join a world-renowed FMCG leader to drive excellence across their nationwide commercial functions.

the role

  • Champion the Route-to-Market (RTM) strategy,
    defining the right distribution depth and breadth while implementing KPI scorecards to track channel performance.
  • Oversee the entire Sales Operations function,
    including the management of Sales Tools (DMS, SFA), ensuring data accuracy, and driving sales forecasting in alignment with Demand Planning.
  • Lead and mentor a team
    of sales support and analytics professionals, fostering a high-performance culture and optimizing resource deployment.
  • Manage Trade Spend efficiency
    and Category Management initiatives, ensuring budgets are optimized and Planograms/In-store execution guidelines are strictly adhered to.

the experience

  • Bachelor's Degree or equivalent.
  • Minimum 10 years of FMCG experience, with cross-functional experience across frontend commercial functions (GT or MT) and backend strategy (RTM, Demand Planning, Sales Operations, etc.).
  • Proven expertise in Sales Analytics and Distributor Management Systems (DMS), with the ability to translate complex data into actionable commercial insights.
  • A resilient and independent leader who can deliver results under pressure while managing successful cross-functional projects.

To apply online, please use the relevant link provided. Alternatively, please contact Daniel at if you are interested in the job. You can also connect with Daniel on LinkedIn at for further information.

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