Customer Lifecycle Marketing Manager

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia BID Operations Full time 60,000 - 120,000 per year

About the company:
At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

Position Overview

We are seeking a highly motivated Marketing Manager – CLM & Growth to lead client lifecycle management and drive growth initiatives across multiple markets. This role combines strategic planning and hands-on execution, covering the entire client journey from acquisition to retention and reactivation. The ideal candidate will have strong experience in CRM, campaign management, data-driven marketing, and client engagement, with a proven track record of delivering measurable growth.

Key Responsibilities

  • Develop and implement CLM strategies to optimize conversion, deposit, trading activity, and retention.
  • Design end-to-end customer journeys (Welcome, KYC reminders, deposit triggers, trading education, reactivation campaigns).
  • Collaborate with Sales, Product, BO, Compliance, and Marketing to ensure seamless client experience.
  • Define CLM KPIs and conduct regular performance reviews.
  • Lead A/B testing and continuous optimization of lifecycle campaigns.
  • Plan and execute client engagement campaigns e.g. loyalty programs.
  • Partner with Event & Sponsorship teams to integrate large-scale activations into client growth initiatives.
  • Monitor campaign ROI, track performance metrics, and deliver insights for future improvements.
  • Identify new growth opportunities across regions (SEA, China, Global) and tailor localized strategies.
  • Oversee EDM, push notifications, SMS, and app communications as core CLM channels.
  • Manage campaign automation workflows, segmentation, and message optimization.
  • Ensure delivery, open, and click rates meet performance benchmarks.
  • Work closely with the Data & Analytics team to build client segmentation models.
  • Translate customer behavior insights into actionable marketing strategies.
  • Provide regular performance reports and recommendations to senior management.

Requirements

  • Bachelor's degree in Marketing, Business, or related field; Master's degree is a plus.
  • 5+ years of experience in CRM, CLM, or Growth Marketing (preferably in fintech, brokerage, or digital industries).
  • Strong knowledge of HubSpot / Salesforce / CRM platforms and marketing automation tools.
  • Proven ability to design and execute lifecycle campaigns with measurable impact.
  • Analytical mindset with proficiency in data tools (Excel, Google Analytics, BI dashboards).
  • Excellent communication and project management skills; able to lead cross-functional initiatives.
  • Fluent in English; proficiency in Mandarin or other Asian languages will be a strong advantage.
  • We are specifically looking for Mandarin-speaking candidates who will be supporting and communicating with our Mandarin-speaking customers.

Benefits

  • Hybrid working arrangement
  • Opportunities for enriching career growth, including exposure to regional contexts.
  • Complimentary snacks and beverages available in the office pantry
  • Healthcare coverage (medical, dental, optical), gym benefits
  • Flexibility in smart casual dress code
  • Young, vibrant and open work culture

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