Lifecycle & Marketing Ops Lead

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia PU Prime Full time 60,000 - 120,000 per year

Position Summary

The Marketing Operations Lead will build and lead global marketing operations functions, integrating CRM strategy, lifecycle management, automation, user behavior insights, conversion funnel optimization, and MarTech systems. This role acts as the central connector across Marketing, Product, IT, BI, and Regional teams to drive activation, conversion, and long-term user value.

Key Responsibilities

1. Team Leadership

  • Lead CRM Strategy, Marketing Automation (EDM), and Marketing Tech Ops (App/Web integration).
  • Define roadmap, optimize processes, and elevate team performance.

2. User Lifecycle Strategy

  • Own end-to-end lifecycle: Acquisition → Activation → KYC → FTD → Trading → Retention → Reactivation.
  • Build segmentation models, behavioral insights, psychological triggers, and scenario-based flows.

3. Marketing Automation

  • Oversee all automated journeys across Email, Push, WhatsApp, In-App.
  • Govern Marketo/automation systems, journey logic, A/B testing, and compliance.

4. Conversion Funnel Optimization

  • Architect and improve the full funnel: Install → Registration → Verification → FTD → Trading.
  • Identify drop-offs, run experiments, and improve key conversion KPIs.

5. MarTech & System Ownership

  • Own Marketo, AppsFlyer/Adjust, CRM integrations, tracking, app events, S2S connections.
  • Ensure clean data flow across Marketing, CRO, BI, Product, and Affiliate systems.

6. App/Web Operational Integration

  • Lead backend configuration for promos, pop-ups, H5 flows, routing logic.
  • Ensure App/Web experience aligns with lifecycle strategy

Must Have

  • 4+ years in CRM, Lifecycle, Marketing Automation, MarTech, or Marketing Ops.
  • Hands-on with Marketo / Braze / SFMC / HubSpot / MoEngage.
  • Strong understanding of user psychology, growth funnels, experimentation.
  • Technical comfort with tracking, pixel/S2S, SDK events, API/webhook, JSON.
  • Cross-functional leadership experience.

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