Online Lifecycle Marketing Manager

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Trend Micro Full time 120,000 - 180,000 per year

When you join Trend, you become part of a unique and diverse global family and you get to work towards a world safe for exchanging digital information.
As a Lifecycle Marketing Manager at Trend Micro, you will help shape the customer journey across onboarding, monetization, and retention. Your mission is to drive engagement and growth through impactful lifecycle strategies that deepen customer relationships and enhance the user experience across Trend Micro's suite of security products.

You'll collaborate closely with product, growth, and campaign teams to deliver cohesive, data-driven, and personalized experiences. This role blends creativity with analytics to influence every stage of the customer lifecycle.

Key Responsibilities

  • Execute end-to-end lifecycle marketing initiatives covering onboarding, activation, engagement, monetization, and retention across Trend Micro products.
  • Design and run multi-channel campaigns (email, in-product, push, and other owned channels) focused on personalized and data-driven engagement.
  • Build and manage A/B testing plans to optimize messaging, timing, and channel mix for measurable performance improvement.
  • Use CRM and analytics data to define segmentation, identify growth opportunities, and improve campaign targeting.
  • Collaborate cross-functionally with Product, Growth, Analytics, and Creative teams to deliver an integrated and seamless customer experience.
  • Implement automation and AI-powered personalization to enhance lifecycle journeys and operational efficiency.
  • Measure, analyze, and report on campaign performance, driving continuous improvement and insights sharing across teams.

Qualifications

  • 4+ years of experience in lifecycle, CRM, or growth marketing (B2C or B2B2C preferred).
  • Proven expertise in executing lifecycle strategies focused on onboarding, conversion, or retention.
  • Proficiency in marketing automation or CRM platforms such as Iterable, Braze, Salesforce Marketing Cloud, or equivalent.
  • Strong analytical and problem-solving skills, with the ability to translate data insights into actionable strategies.
  • Deep understanding of A/B testing, experimentation frameworks, and customer segmentation.
  • Demonstrated ability to thrive in fast-paced, cross-functional environments, balancing strategic thinking with hands-on execution.

Preferred Skills

  • Experience using AI-driven marketing tools and personalization systems.
  • Familiarity with multi-touch attribution, customer LTV modelling, and lifecycle performance measurement.
  • Strong collaboration skills and experience partnering closely with Product and Data teams in a technology-driven environment.
  • A passion for customer experience, innovation, and continuous learning in the digital marketing space.

Why Join Trend Micro

At Trend Micro, we're passionate about making the world safer for exchanging digital information. You'll join a dynamic, global team that values innovation, collaboration, and purpose-driven marketing. We offer a flexible hybrid work model, regional growth opportunities, and the chance to impact millions of users worldwide through meaningful customer engagement.

We embrace change, empower people, and encourage innovation. Join Trend Micro and Thrive with us.

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