Assistant Manager, Loyalty

2 days ago

Kuala Lumpur Centre Kuala Lumpur, Malaysia Berjaya Starbucks Coffee Company Sdn Bhd Full time 90,000 - 120,000 per year

Job Summary and Mission

Responsible for developing, implementing, and managing Starbucks Rewards (Loyalty Program) to increase customer retention, engagement, and overall satisfaction.

Objective: Establishing loyalty payments as the preferred method for in-store transactions.

Summary of Key Responsibilities

Responsibilities and essential job functions include but are not limited to the following:

  1. Program Development: Design and create loyalty programs that align with company goals and customer needs. This includes defining program structure, rewards, and incentives.

  2. Strategy and Planning: Develop strategies to maximize program effectiveness, including setting goals, defining key performance indicators (KPIs), and analyzing program performance.

  3. Customer Analysis: Analyze customer data to understand behavior, preferences, and trends. Use this information to tailor programs and make data-driven decisions.

  4. Cross-Functional Collaboration: Work across teams to ensure the loyalty program is well-integrated and effectively promoted.

  5. Campaign Management: Plan and execute marketing campaigns to promote the loyalty program and drive participation. This may include email marketing, social media, and other channels.

  6. Customer Experience: Ensure a positive customer experience with the loyalty program, addressing any issues or feedback and continuously improving the program.

  7. Reporting and Analysis: Monitor and report on program performance, including tracking KPIs, analyzing results, and making recommendations for improvements.

  8. Vendor Management: Manage relationships with third-party vendors or partners involved in the loyalty program.

  9. Compliance: Ensure the loyalty program complies with legal and regulatory requirements, including data protection and privacy laws.

Summary of Experience

● Minimum of 3 years of relevant experience in the Loyalty Program field is required.

● Demonstrates expertise in CRM systems and tools.

● Knowledge of loyalty architecture and technical diagrams will be a significant advantage.

Required Knowledge, Skills and Abilities

● Experience creating and implementing email CRM campaigns.

● Proficient in SQL for extracting and analyzing data.

● Skilled in HTML for customizing email templates and web content.

● Experienced in managing and tracking marketing initiatives using Salesforce Campaigns.

● Knowledgeable in executing EDM (Electronic Direct Mail) strategies to enhance customer engagement and retention.

● Team player with great interpersonal, communication and strong analytical skills.

● Willing to learn new tools and apply innovative concepts on the job.

● Adapts well to change and comes up with creative solutions to challenges.

  • Loyalty Manager

    2 days ago

    Kuala Lumpur, Malaysia Marriott International, Inc Full time

    **Job Number** 24159598 **Job Category** Rooms & Guest Services Operations **Location** The St. Regis Kuala Lumpur, No 6 Jalan Stesen Sentral 2, Kuala Lumpur, Wilayah Persekutuan, Malaysia VIEW ON MAP **Schedule** Full-Time **Located Remotely?** N **Relocation?** N **Position Type** Management **JOB SUMMARY** Loyalty Manager is responsible for recognition...

  • Loyalty Assistant Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia SummitNext Full time 90,000 - 120,000 per year

    Job Overview:Our client is a global, award-winning multi-asset brokerage trusted by clients in over 160 countries. Since launching in 2015 with a mission to make trading simple and accessible, the company has grown into a comprehensive platform supporting a wide range of trading needs.A key driver of user engagement and long-term customer value is their...

  • Loyalty & Rewards Assistant Manager/manager

    2 weeks ago

    Kuala Lumpur, Malaysia VTECH MARKET GLOBAL SDN BHD Full time

    **Overview**: Our loyalty program is a key driver of user engagement and long-term customer relationships. We are looking for an innovative Loyalty & Rewards Assistant Manager/Manager to lead and elevate our loyalty initiatives, delivering impactful, user-centric experiences with a global reach. In this role, you will define and execute a strategic vision to...

  • Loyalty & Rewards Assistant Manager/manager

    2 days ago

    Kuala Lumpur, Malaysia Vtech Market Global Sdn Bhd Full time

    **Overview** We are seeking for a Loyalty & Rewards Executive/Assistant Manager/Manager to drive the success of its loyalty and promotion programs. This role involves managing and enhancing the company’s loyalty program, including program management, feature design, and data-driven performance reporting. He/she will also collaborate with regional teams to...

  • Loyalty Program Manager

    2 weeks ago

    Kuala Lumpur, Malaysia Cititel Hotel Management Full time

    As the Loyalty Program Manager, your primary role involves conceptualizing, implementing, and overseeing our hotel guest loyalty and rewards program. Your duties encompass crafting strategies to boost customer retention, fostering engagement, and cultivating loyalty towards our hotel booking platform. **Responsibilities**: - Develop a robust loyalty and...

  • Loyalty & Quality Manager

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Marriott Hotels Resorts Full time 120,000 - 300,000 per year

    Description JOB SUMMARYLoyalty Manager is responsible for recognition and engagement of our most valuable Elite members through delivery of the highest quality member stay experience. He/she manages and coordinates all aspects of Elite members' journey: from pre-arrival and arrival experience all the way to the follow up through post-stay feedback...

  • Executive, Customer Loyalty

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Mah Sing Group Berhad Full time 60,000 - 120,000 per year

    We are seeking a motivated and detail-oriented individual to join our team as an Executive in our Experience Management department. The ideal candidate will assist in the development, implementation, and management of customer loyalty via loyalty program and customer engagement initiatives with a primary focus on enhancing customer engagement, retention, and...

  • Manager, Loyalty Analytics

    2 days ago

    Kuala Lumpur, Malaysia Malaysia Airline Full time

    **Job Title**: Manager, Loyalty Analytics **Reports To**: Senior Manager, Member Relations **Role Purpose**: The role plays a strategic role in transforming data into actionable insights that drive the growth and performance of the Enrich loyalty program. This role leads the design and delivery of member analytics across the member lifecycle, supports...

  • Manager, Loyalty Analytics

    2 days ago

    Kuala Lumpur, Malaysia Malaysia Airlines Full time

    **Reports To**: Senior Manager, Member Relations **Role Purpose**: The role plays a strategic role in transforming data into actionable insights that drive the growth and performance of the Enrich loyalty program. This role leads the design and delivery of member analytics across the member lifecycle, supports data-driven decision-making, and champions the...

  • Assistant Manager, IT Product

    1 week ago

    Kuala Lumpur, Malaysia Malaysia Airlines Full time

    **Position Title**: Assistant Manager, IT Product (Loyalty & Travel Services) **Report To**: Product Manager, Aviation Services & LTS **Role Purpose**: **Key Accountability**: **Product Development and Management**: - Support the vertical market product roadmap, including prioritization and execution of initiatives. - Assist initiatives to improve...