Digital Marketing Executive(Chinese&English)

At WECOFA, we don't just run ads—we engineer profitable funnels using strategy, AI, and sharp execution. As our next Digital Marketing Executive, you'll drive high-budget campaigns that generate leads, conversions, and proof that marketing
works
.

Location:
Lumi Tropicana, Petaling Jaya |
Type:
Full-Time, On-site |
Language:

English & Chinese

Department:
Digital

What You'll Do

• Craft engaging content across multiple platforms, including:
  Ad copies
  that convert,
  Landing page
  content to boost sign-ups and sales,
  Video scripts & storyboard
  for Ads, headlines, banners, and creative concepts for campaigns.
• Plan, manage, and optimize full- funnel
  online paid ad campaigns
  (Meta, TikTok, YouTube, XHS, etc.) to drive leads and conversions.
• Drive measurable results across CPL, ROAS, lead quality, and landing page conversions.
• Utilize Meta Pixel, UTM/GTM, and analytics software to track conversions, optimize funnels, and fuel decisions with data.
• Build and manage landing pages, setup automation flows, and implement email nurturing sequences using tools like GoHighLevel, GetResponse, or similar.
• Manage end-to-end digital campaigns—from ideation and planning to execution, optimization, and reporting.
• Analyze performance data and generate insights to continuously optimize campaign effectiveness.
• Collaborate internally with creatives and video editors to produce scroll-stopping, conversion-optimized content.
• Stay updated with digital trends, algorithm changes, and emerging platforms to keep campaigns fresh and ahead of the curve.
• Stay up to date with the latest platform trends and ad policies to ensure all campaigns are compliant.
• Work with project team to understand client goals and translate them into effective digital strategies.
• Leverage AI tools (ChatGPT, Claude, Gemini, etc.) to streamline ideation, copywriting, targeting, and reporting. (We'll train you if you're new—but you must be AI-open)

REQUIREMENTS

What We're Looking For

• Must be
  FLUENT in both English and Chinese
  (written and spoken)
  — the role requires creating content and engaging with audiences in both languages.
• Experience in performance marketing, especially lead generation.
• Experience with Meta Ads Manager, TikTok Ads, Google Ads, and data tracking tools (Meta Pixel, GTM, analytics).
• Deep understanding of campaign performance metrics, bidding strategies, and targeting tactics.
• Strong grasp of landing page platforms (e.g., GHL, Clickfunnel) and marketing automation systems (e.g., Zapier, Pabbly)
• Comfortable managing large budgets and tracking end-to-end user behavior.
• Ability to multitask and manage several projects simultaneously.
• Strong analytical skills and data-driven thinking.
• Bonus: Already using AI for research, campaign planning, or creative tasks—or hungry to learn.

You're the One If…

• You think in funnels, not just ads.
• You're data-driven, AI-curious, and care about cost per lead—not just likes.
• You know how to track everything and optimize fast.
• You believe in systematic marketing that scales predictably.

What You'll Get

PERKS & BENEFITS

• Work in a growing, creative digital agency with a strong portfolio of clients.
• High-impact campaigns with top personal development exposure
• Internal AI training access to stay ahead
• Opportunities for learning, growth, and career advancement.
• Friendly, flexible, and collaborative work culture.
• Annual Leave, Medical, Dental, Optical Coverage
• Gym Facilities
• Free-Flow Snacks & Drinks
• EPF / SOCSO / EIS

How to Apply

Send your resume and portfolio to:

Subject Line:
"Application- Digital Marketing Executive"

Please note: Only shortlisted candidates will be contacted via email. Kindly check your inbox and spam folder regularly for updates.

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