Social Media

2 weeks ago

Kuala Lumpur Centre Kuala Lumpur, Malaysia LA BOCA MALAYSIA Full time 60,000 - 120,000 per year

We are looking for a creative and proactive Social Media key person to manage and grow our brand's online presence. The ideal candidate will plan, create, and execute engaging content across multiple social media platforms to increase brand awareness, drive engagement, and support marketing campaigns.

You'll work closely with the marketing and operations team to ensure that all social media activities align with brand goals and reflect our brand's identity and tone of voice.

Key Responsibilities

1) Develop, plan, and execute social media strategies to support marketing campaigns and brand goals.

2) Create engaging and high-quality content (photos, videos, reels, captions, stories, etc.) for platforms such as Instagram, Facebook, TikTok, and X.

3) Manage daily posting schedules and maintain consistency in brand visuals and messaging.

4) Monitor, track, and analyze performance metrics to measure campaign effectiveness.

5) Respond to comments, messages, and online inquiries in a timely and professional manner.

6) Stay up to date with social media trends, algorithms, and best practices.

7) Collaborate with internal teams (marketing, design, events, operations) for promotional activities and campaigns.

8) Manage paid advertising campaigns (Meta Ads, TikTok Ads, etc.) when required.

9) Identify influencer or partnership opportunities that align with the brand.

10) Prepare monthly reports on social media performance and engagement growth.

Job Requirements

* Education: Diploma or Degree in Marketing, Mass Communication, Public Relations, or related field.

* Experience: At least 1–2 years of experience in managing social media for a brand or agency

* Skills:

* Strong understanding of social media platforms (Instagram, Facebook, TikTok).

* Creative eye for visuals, storytelling, and trends.

* Basic photo and video editing skills (Canva, CapCut, Photoshop, etc.).

* Good writing and communication skills in English.

* Analytical mindset for reading insights and improving content strategy.

* Ability to multitask, stay organized, and meet deadlines.

* Help the team for adhocs.

* Personality: Energetic, creative, detail-oriented, open-minded and able to work independently or as part of a team.

Added Advantage

* Experience in F&B.

* Familiar with influencer marketing and event coverage.

* Photography/videography skills.

* Basic knowledge of SEO or social media advertising.

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