Digital Customer Engagement- Assistant Manager

3 days ago

Petaling Jaya, Selangor, Malaysia McDonald's Malaysia- Gerbang Alaf Restaurants Sdn Bhd Full time

Job overview:

We're looking for an organized and dedicated individual to assist with the digital & promotional marketing campaign across multiple digital platforms including but not limited to McDonald's App, Self Order Kiosk and Digital Menu Board for McDonald's. This person functions as a project manager to assist Digital Customer Engagement Manager to plan, implement and update marketing content on digital platforms according to the marketing calendar. This person will identify, test and perform optimizations to improve the user experience and engagement. This person will be responsible for the day-to-day management and ensure smooth operation of various digital projects. You are driven by results and show resilience in achieving assigned targets. We are looking for candidates with a track record of working in fast paced and complex environments, with a desire to be at the center of a massive transformation of McDonald's digital business. Flexibility, drive, and communication capabilities will be critical characteristics.

Role & Responsibilities:

  • Develop and implement analytics and insights by maximizing the LTV of the customer to advance customer segmentation, customer retention marketing strategies and cross-category propensity.
  • Segment and optimize the database to maximize revenue, provide in-depth and business-oriented analysis while ensuring maximum customer engagement to activate, engage, and reactivate customers.
  • Work closely with cross-functional department to plan, update and measure performance of content and messages across multiple digital platforms against set target.
  • Assist in strategize and personalize content for Digital properties across different state and areas in-line with monthly marketing promotions.
  • Analyze campaign performance and use data insights to iterate, improve and maximize results.
  • Plan, implement, and test content populated to optimize performance and drive incremental sales.
  • Assist in conducting market surveys to keep abreast of digital/marketing trends.
  • Deliver projects on time ensuring quality standards are met

Key Proficiencies include:

  • 3+ years Loyalty, CRM and/or Customer Marketing experience
  • Experience in content publishing using relevant CMS software.
  • Ability to apply strategic thinking and detailed oriented in planning and implementation of content
  • Excellent attention to detail and adhere to timeline & deadlines.

Requirements:

  • Diploma or Bachelor's degree in Marketing, IT or Digital.
  • Result driven and able to work with minimum supervision.
  • Experience in leading the design and execution of programs across multiple communication channels including mobile, email, push, web and social media.

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