Regional Marketing Executive

5 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Followme Full time

Responsibilities:

Content Marketing

  • Plan and be responsible for implementing content marketing projects with the goals of user growth or brand exposure;
  • Oversee marketing communication for relevant brands/products, executing the content marketing strategy and content plan based on business needs;
  • Continuously identify marketing points and opportunities based on user insights and market opportunities, delivering creative, executable, and sustainably innovative communication solutions;
  • Skillfully utilize various communication methods such as trend planning, media collaboration, KOL Ads, online events, and short videos to expand the influence of products and brands.
  • Ability to produce content independently and proficiency in graphic and video design software.

Community Operation

  • Responsible for the construction and operation of the official social media, responsible for the follower amount, activity, and reputation;
  • Create content and post on social media based on clear user needs;
  • Tap core users, KOC/KOL, and carry out long-term relationship maintenance, responsible for establishing effective communication and feedback mechanisms between players and the community, able to refine constructive opinions from various forms of player interaction, and promote product tuning;
  • Control various hotspots, plan users' favorite activities and content, and enhance the community's fan base and user stickiness;
  • Establish the content creator ecosystem, develop mechanisms to stabilize and motivate creators to produce high-quality and continuous trading content, plan community output content, and manage content creators.

Requirements:

  • Educational background: Bachelor's degree or above, preferably in marketing, media, management, or other related majors.
  • Work experience: At least one year of relevant work experience, in-depth social media user experience, and successful social media operation experience is preferred.
  • Skills: Familiar with the operation rules and trends of main social media platforms worldwide.
  • Skilled in content creation tools/software.
  • Collaboration experience with KOLs on social media is preferred
  • Fluent in written and verbal in both English and Indonesian is preferred.
  • Basic understanding and interest in trading and financial markets.

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