Brand Executive

Position Summary

Brand Executive
is responsible in supporting the planning, implementation, and evaluation of approved marketing activities.

Working Location: Vinda SEA HQ (Bandar Bukit Raja, Klang, next to Setia Alam)

You will play an important role to:

1) Brand Activities

• Support in recommendation and implementation of strategic and tactical brand initiatives.
• Sampling at relevant touch points e.g. in-store, on-ground, online and etc.
• Work closely with external agencies, Sales & Product Consultant team on sampling activities plan inclusive of planning on stock requirement, target outlets/ locations, delivery.
• Work with agencies to develop sampling tools, communication materials to support the sampling activities.
• Follow through with Fulfillment agency on delivery of sample requests.
• Point-of-Sales-Material (POSM) / Merchandising Materials / Brand Imagery
• Prepare briefing documents to advertising agency on the key message to be portrayed.
• Follow through the process of developing the artwork to final stage, including obtaining the best quotation for printing.
• Work closely with sales on the quantities and outlet allocations.
• Arrange for delivery and installation.
• In-store activation / Consumer Engagement activities e.g. roadshows & events.
• Work closely with Sales & Customer Marketing on the right channels and outlets selection, consumer recruitment to ensure efficient execution.
• Work with agency to develop communication materials to support the activities.
• Work with premium suppliers to develop the right gifts to support the activities.
• Evaluate the effectiveness of the brand activities (post-mortem).
• Support tactical Sales request e.g. press ad visuals, ad hoc sample, bundling request and etc.
• Prepare communication deck, ensure proper communications and execution via inter-departmental liaison.

2) Digital Plan

• Provide ideas and input into the 360 digital plan during annual business plan.
• Assist in the development and execution of digital plan which involves touchpoints such as paid media, social network, mobile, website and internet.
• Work and follow up closely with internal and external agencies in the execution of consumer engagement campaigns on digital platforms including Social Media & Mobile touchpoints.
• Work closely with agency to manage communication & Facebook engagement activities.
• Work closely with fulfilment agency to manage delivery of Facebook contest prizes and sample requests.
• Work closely with digital agency & Consumer Care to manage and response to customer enquiries on Facebook.
• Work closely with agencies to drive post evaluation of results and learnings of digital projects.
• Work with agency to update website to communicate marketing activities.

3) Above-the-Line (ATL) Activities

• Assist in the developmental and implementation of ATL activities.
• Involve in agency briefing and meetings.
• Follow-up and coordinate on production materials requirement.

4) Advertising & Promotion (A&P) Budget

• Monitor and manage marketing activities to be spent within the allocated A&P budget.

5) Competitor Analysis

• Monitor, review and analyze competitor activities such as pricing, communication and launch / relaunch.

6) Reporting

• Monitor and update marketing activities.
• Analyze and update monthly management reports on competitors.

To be successful in this role, you will need to have:

• Bachelor's Degree in Business, Marketing, Economics, Psychology or related field
• At least 1 year working experience in brand management
• Preferably with exposure in the FMCG industry
• Good knowledge of digital & social platforms
• Basic research knowledge with Kantar / Ipsos / Nielsen
• Effective written and verbal communication skills
• Intermediate skill in Microsoft Word, Excel and PowerPoint
• Ability to work in a fast-moving working environment with tight timelines
• Result oriented, mature, tactful and committed with high degree of drive and integrity
• Ability to work closely with cross functional departments