Copywriter

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia GNAME PTE. LTD Full time

Overview

The brand copywriter is responsible for spearheading the development, articulation, and execution of brand messaging across the board – from advertising on Google's search engine to a campaign landing page. You are ideally the go-to person on all things tonal in our brand voice to be in charge of content strategy and co-own brand custodianship.

You will also be collaborating with the Product team based in Shanghai.

Key Responsibilities

● Lead the creation and ongoing refinement of brand messaging, ensuring all written content aligns with the company's positioning, values, and visual identity.

● Write, edit, and proofread high-quality copy for a variety of channels including websites, campaigns, social media, packaging, emails, press releases, and internal communications.

● Develop and maintain a comprehensive brand voice and messaging guide for use across departments and platforms.

● Collaborate closely with marketing, creative, and product teams to develop concepts and campaigns that deliver consistent and impactful brand experiences.

● Interpret creative briefs and proactively guide copy direction to best meet business goals and resonate with diverse audiences.

● Conduct market and audience research to inform messaging strategy and ensure relevancy.

● Analyze campaign performance, draw insights, and refine messaging approaches based on data and feedback.

● Stay up-to-date with industry trends in branding, copywriting, and digital marketing to continually raise the standard for written communication.

● Manage and mentor junior copywriters or freelancers as needed to ensure brand standards are maintained.

Requirements

● Minimum three-year working experience and one-year minimum in writing capacity

● Portfolio of your written work

● Analytical approach to performance data

● Deep understanding of brand strategy and voice development

● Collaborative; this role contributes simultaneously to brand and marketing goals

● The candidate is ideally able to translate written Mandarin to English, and refine the final copy in respect to the brand's tone

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