Senior Social Media Executive

1 week ago

Greater Kuala Lumpur, Malaysia TTRacing Full time

About the Role:

The Senior Executive – Social Media will play a key role in growing TTRacing's digital presence and driving brand engagement across major platforms. This role blends strategy and creativity — connecting with audiences through compelling storytelling, visuals, and trends.

You will manage the full social media lifecycle: from content ideation, scheduling, and publishing, to performance tracking and optimization. This includes developing content calendars, collaborating with creative and marketing teams, managing community engagement, and supporting influencer or paid media campaigns.

With TTRacing's expanding regional presence, strong communication skills and cultural awareness are essential to tailor content effectively for different markets. You'll also stay up to date with platform algorithms and emerging digital trends to keep the brand relevant and engaging.

Job Description:

  • Plan, create, and execute
    social media strategies and content calendars
    across platforms (Facebook, Instagram, TikTok, etc.).
  • Develop
    engaging and on-brand content
    , including posts, captions, videos, and campaigns to boost audience engagement.
  • Manage
    daily posting, community engagement
    , and respond to comments or inquiries promptly.
  • Collaborate with the
    creative, marketing, and e-commerce teams
    to align social content with brand goals and campaigns.
  • Track, analyze, and report on
    social media performance metrics
    to identify trends and optimize strategies.
  • Stay up to date with
    current social media trends, tools, and platform updates
    to ensure content relevance.
  • Work with influencers, partners, or agencies to
    enhance brand visibility
    and reach.
  • Assist in
    paid social media campaigns
    , including planning, targeting, and reporting.
  • Support the
    creative direction
    for photoshoots, videos, and live streaming content.
  • Perform other related duties as assigned.

Job Requirement:

  • Possess a
    Diploma or Bachelor's Degree
    in Marketing, Mass Communication, or a related field.
  • Minimum
    3 years of experience
    in social media management or digital marketing.
  • Strong understanding of
    social media algorithms, content trends, and analytics tools
    .
  • Creative thinker with excellent
    copywriting and communication
    skills.
  • Proficient in
    Canva, CapCut, Meta Business Suite
    , or similar tools.
  • Passionate about gaming, lifestyle, and digital content creation is an added advantage.

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