Senior Digital Marketing Manager
2 days ago
About the Role
We are seeking a senior Digital Marketing Strategist / Head of Growth to lead group-wide marketing strategy across multiple healthcare subsidiaries including orthopaedics, GP clinics, physiotherapy, aged care, and medical training.
This is a strategy leadership role, not an execution role.
Key Responsibilities
• Develop and own the overall digital marketing strategy for the MEDIC X Group
• Align branding and messaging across all subsidiaries
• Plan and oversee campaigns with Ads & Video Specialists
• Define funnels from lead generation to patient conversion
• Monitor KPIs: CPL, conversion rates, campaign ROI
• Ensure compliance with Malaysian healthcare advertising regulations
• Prepare growth reports for management and investor presentations
Requirements
• Minimum 5–8 years experience in digital marketing or growth strategy
• Prior experience in healthcare, hospitals, or clinic chains preferred
• Strong understanding of performance marketing and branding
• Ability to work closely with doctors and senior management
• Data-driven, structured, and commercially minded
Salary
RM 12,000 – RM 14,000 per month (Performance-based bonus available)
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