Senior Digital Marketing Manager

2 days ago


Petaling Jaya, Selangor, Malaysia Medic Asia Sdn Bhd Full time

About the Role

We are seeking a senior Digital Marketing Strategist / Head of Growth to lead group-wide marketing strategy across multiple healthcare subsidiaries including orthopaedics, GP clinics, physiotherapy, aged care, and medical training.

This is a strategy leadership role, not an execution role.

Key Responsibilities


• Develop and own the overall digital marketing strategy for the MEDIC X Group


• Align branding and messaging across all subsidiaries


• Plan and oversee campaigns with Ads & Video Specialists


• Define funnels from lead generation to patient conversion


• Monitor KPIs: CPL, conversion rates, campaign ROI


• Ensure compliance with Malaysian healthcare advertising regulations


• Prepare growth reports for management and investor presentations

Requirements


• Minimum 5–8 years experience in digital marketing or growth strategy


• Prior experience in healthcare, hospitals, or clinic chains preferred


• Strong understanding of performance marketing and branding


• Ability to work closely with doctors and senior management


• Data-driven, structured, and commercially minded

Salary

RM 12,000 – RM 14,000 per month (Performance-based bonus available)



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