People and Content Marketing Associate Manager

2 days ago

Petaling Jaya, Selangor, Malaysia Synagie Group Asia & Europe Full time 8,000 - 12,000 per year

People & Content Marketing

  • Manage and lead all people and content marketing projects in the region, including Social Media Management, KOL engagement and Livestreaming.
  • Conceptualize, plan and manage all content marketing strategies to support clients in achieving business targets
  • Produce high-quality content by collaborating with influencers, designers and writers (paid & organic content)
  • Spearhead and expand Synagie's KOL content creator network
  • Have a firm pulse on the social media & KOL content creator landscape & trends

Livestreaming

  • Oversee the live stream production & coordination on marketplaces, social platforms or equivalent with the production team, partners, clients & hosts.
  • Own & improve livestream production processes, inclusive of studio setup & equipment.

Client Management

  • Collaborate with internal and external stakeholders to ensure the successful implementation of content marketing strategies & projects
  • Build long-term relationships with clients to develop a trusted advisor relationship.
  • Manage day-to-day production and financial management workstream.
  • Have a good understanding of the client's business, product & category
  • Manages client expectations and delivery across all projects
  • Track and measure the delivery and campaign performance for actionable post-mortem reports, providing meaningful insights and identifying future revenue opportunities.

Leadership

  • Ownership of People & Content Marketing revenue growth, reputation and relationships with clients and content creators.
  • Identify opportunities and gaps based on data & market trends to develop client marketing strategies and initiatives.
  • Inspire, coach and develop a high-performing team to build a strong pipeline of leaders.

Administrative

  • Manage and ensure billings and payment accuracy, especially with content creators for project completion.
  • Documentation and archival of content and digital visuals in the asset library.
  • Build & maintain market & category benchmarks across solutions for future campaign development and go-to-market strategies

Requirements

  • Bachelor's degree in marketing or business-related field and 3-5 years' experience in marketing (3 years+ rooted in retail field is a plus).
  • Proven ability to negotiate, influence and collaborate with internal and external stakeholders
  • Strong digital and social media understanding and content creation acumen.
  • Strategic thinker who has delivered results through execution.
  • Proven experience in developing and driving Digital initiatives from inception to execution.
  • Excellent managerial skills, with a reputation for being flexible, energetic, hard-working, inspirational, and enthusiastic.
  • Excellent written and verbal communication skills, MS Office suite (knowledge of using Klear is a plus).
  • Innovative and strategic thinker with data analytical mindset, comfortable with qualitative and quantitative analysis.
  • Ability to work independently with minimal direction, seeking coaching and guidance as needed.

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