People and Content Marketing Associate Manager

3 days ago

Petaling Jaya, Selangor, Malaysia Synagie Inc. Full time 80,000 - 120,000 per year
Company Description

Synagie is an eCommerce company that provides end-to-end commerce enablement solutions to businesses selling online and offline. Our mission is to simplify commerce and make it easier for brands and businesses to sell online. Established in 2014, our clients include some of the world's leading MNCs in the consumer goods sector and SMBs who are looking to simplify the complex commerce process.

Job Description

People & Content Marketing

  • Manage and lead all people and content marketing projects in the region, including Social Media Management, KOL engagement and Livestreaming.
  • Conceptualise, plan and manage all content marketing strategies to support clients in achieving business targets
  • Produce high-quality content by collaborating with influencers, designers and writers (paid & organic content)
  • Spearhead and expand Synagie's KOL content creator network
  • Have a firm pulse on the social media & KOL content creator landscape & trends

Livestreaming

  • Oversee the live stream production & coordination on marketplaces, social platforms or equivalent with the production team, partners, clients & hosts.
  • Own & improve livestream production processes, inclusive of studio setup & equipment.

Client Management

  • Collaborate with internal and external stakeholders to ensure the successful implementation of content marketing strategies & projects
  • Build long-term relationships with clients to develop a trusted advisor relationship.
  • Manage day-to-day production and financial management workstream.
  • Have a good understanding of the client's business, product & category
  • Manages client expectations and delivery across all projects
  • Track and measure the delivery and campaign performance for actionable post-mortem reports, providing meaningful insights and identifying future revenue opportunities.

Leadership

  • Ownership of People & Content Marketing revenue growth, reputation and relationships with clients and content creators.
  • Identify opportunities and gaps based on data & market trends to develop client marketing strategies and initiatives.
  • Inspire, coach and develop a high-performing team to build a strong pipeline of leaders.

Administrative

  • Manage and ensure billings and payment accuracy, especially with content creators for project completion.
  • Documentation and archival of content and digital visuals in the asset library.
  • Build & maintain market & category benchmarks across solutions for future campaign development and go-to-market strategies
Qualifications
  • Bachelor's degree in marketing or business-related field and 3-5 years' experience in marketing (3 years+ rooted in retail field is a plus).
  • Effectively bilingual in English and Chinese (preferred).
  • Proven ability to negotiate, influence and collaborate with internal and external stakeholders
  • Strong digital and social media understanding and content creation acumen.
  • Strategic thinker who has delivered results through execution.
  • Proven experience in developing and driving Digital initiatives from inception to execution.
  • Excellent managerial skills, with a reputation for being flexible, energetic, hard-working, inspirational, and enthusiastic.
  • Excellent written and verbal communication skills, Ms Office suite (knowledge of using Klear is a plus).
  • Innovative and strategic thinker with data analytical mindset, comfortable with qualitative and quantitative analysis.
  • Ability to work independently with minimal direction, seeking coaching and guidance as needed.
Additional Information

Work Setup: Hybrid (thrice a week onsite, 2x WFH)

Contract Type: Permanent

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