Social Media Executive

5 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia PERSOLKELLY Workforce Solutions Malaysia Sdn Bhd Full time 40,000 - 60,000 per year

Job Responsibilities:

  • Lead always-on social for Malaysia across Facebook, Instagram and TikTok: strategy, content calendar, posting, community management, and reporting.
  • Create platform-native content (short-form video, static posts, stories) and iterate quickly based on performance.
  • Manage paid social set-up and optimisation (Meta/TikTok): audience, creative testing, budget pacing, and KPI tracking.
  • Collaborate with creators/KOLs/KOCs: sourcing, briefing, coordination, and performance review.
  • Turn insights into action: pull weekly metrics, spot trends, and propose next steps.

Job Requirements:

  • At least have 2+ years running social in a brand/agency/creator setting (Facebook, Instagram, TikTok
  • Proven content operations success in account fan growth & content engagement is a bonus
  • Strong professional English and the ability to write on-brand copy for social. Working knowledge of Bahasa Malaysia and/or Chinese is a plus for comms.
  • Creator mindset: you can shoot/edit short trendy videos and have content design ideas (CapCut/Premiere/Final Cut; Canva/PS/AI).
  • Fast learner, quick on the draw, comfortable switching contexts and testing new ideas.
  • Deep understanding of Malaysian audiences and cultural calendars (Ramadan/Raya, halal sensitivities, modest fashion, family-centric themes) and how these shape content and creator choices.
  • Familiar with Malaysia's social/media ecosystem: local KOL landscape, trend pages, knows what works on MY TikTok & IG specifically.

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