Brand Manager

3 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Hays Full time

Brand Manager's Wanted: An Exciting Opportunity Within FMCG

About the Role

We are seeking a highly motivated Brand Manager to join a dynamic team and drive brand growth, equity, and consumer engagement in a fast-paced environment. This role involves managing brand activation, uncovering consumer insights, and leading the execution of innovative marketing campaigns across multiple touchpoints.

Key Responsibilities

  • Collaborate with Marketing and Sales teams to align brand strategies with market plans and contribute to annual and strategic planning.
  • Monitor brand performance, analyse competitiveness, and derive actionable consumer insights.
  • Translate brand objectives into product, packaging, trade, and consumer engagement strategies for cohesive execution.
  • Lead development of the full marketing mix, ensuring brand communications and innovations align with strategic positioning and local needs.
  • Manage agencies, communication budgets, and campaign performance, ensuring ROI and compliance.
  • Oversee team development and manage ad hoc projects as assigned.

What We're Looking For

  • University degree or equivalent experience in FMCG marketing and sales functions.
  • Strong understanding of the full marketing mix and proven ability to develop brand and marketing strategies.
  • Highly creative with experience in identifying target audiences and devising engaging campaigns.
  • Strong analytical skills and data-driven mindset; comfortable working with metrics and spreadsheets.
  • Excellent communication and interpersonal skills with strong commercial acumen.

Why Apply?

This is an exciting opportunity to make a significant impact on brand strategy and execution while working in a collaborative and innovative environment.

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

Desired Skills and Experience
marketing, brand manager, FMCG, consumer products

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