Lifecycle Marketing Manager

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia admirall Full time

About the role:

The Lifecycle Marketing Manager is responsible for the day-to-day management and execution of end-to-end lifecycle marketing campaigns across the Company's client portfolio. You will be part of a fast-growing team working on global and local accounts.

You're quite the strategic thinker who's proactive about hitting our clients' business goals by enriching the relationships with our clients' prospects and customers. You will achieve this by delivering great experiences and communication through email, push notifications, messaging and other channels at key moments of the funnel.

You naturally dive deep into data to support your decisions. You are analytical and build deep emotional connections with our clients' customers.

You have a good understanding of the digital buyer journey. You believe that improving end-to-end customer experience drives revenue growth.

Other key Responsibilities:

  • Based on data,
    build a full funnel customer lifecycle marketing plan
    aligned with our clients' business goals.
  • Build customer segmentations
    ,
    triggers
    ,
    workflows
    and run sophisticated lifecycle/CRM
    campaigns
    for both pre-and post-sales across multiple channels (
    email, chat, in-app communication, etc.
    ).
  • Work with the Marketing Technology team to
    identify the technical implementation plan
    ,
    data points
    ,
    tools
    and
    automation flows
    required
  • You
    develop, own
    , and
    execute project roadmaps
    and project manage complete marketing automation projects. You prepare project planning with deadlines. Plan yourself and the team to achieve these deadlines.
  • You are responsible for
    client
    and
    internal
    and
    external team communications
    around Lifecycle Marketing.

To be successful in this role, you'll have:

  • 4 years
    of working experience in
    lifecycle marketing
    or
    CRM
    related field.
  • Strong understanding on
    funnel-based marketing
    and
    user journey
    and passionate about
    driving revenue growth
    through
    improving customer experience
    .
  • Experienced in building customer segmentations, triggers and workflows
    for multiple channels such as
    email
    ,
    chat
    ,
    in-app communications
    or equivalent.

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