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marketing manager

2 weeks ago

Ipoh, Perak, Malaysia BH PREMIUM AUTO (M) SDN BHD Full time 14,400 - 180,000 per year

Strategic Planning & Brand Development

  • Develop and implement marketing strategies to promote vehicle sales and enhance brand awareness.
  • Conduct market analysis to identify target customer segments and new business opportunities.
  • Plan yearly marketing budgets and campaigns aligned with company objectives.

2. Marketing Campaigns & Promotions

  • Design, execute, and monitor online and offline marketing campaigns (social media, events, print, digital ads, etc.).
  • Coordinate product launches, test drive events, roadshows, and showroom activities.
  • Liaise with media, advertising agencies, and creative partners for promotional materials.

3. Sales & Business Support

  • Collaborate closely with the Sales Department to generate leads and support sales conversion.
  • Monitor competitors' marketing activities and pricing strategies.
  • Develop sales tools such as brochures, catalogues, and promotional videos.

4. Digital Marketing & CRM

  • Manage digital presence: website, social media platforms, SEO, and online advertising.
  • Oversee CRM systems and customer engagement initiatives to maintain brand loyalty.
  • Track customer feedback and online reviews for continuous improvement.

5. Reporting & Performance Tracking

  • Analyze campaign performance and ROI; prepare monthly marketing reports for management.
  • Measure market trends, brand perception, and customer satisfaction levels.

6. Team Leadership

  • Supervise and guide the marketing team.
  • Train staff on marketing strategies, product knowledge, and customer communication.
  • Coordinate with dealerships and branches for consistent branding and messaging.