Performance Marketing Manager

2 days ago

Malaysia AYP Full time 90,000 - 120,000 per year

Location : Malaysia / Singapore / Indonesia / Philippines, etc (Remote Possible)

Main Role:

  • In charge of all paid media, including Google Ads, Facebook Ads, Linkedin, YouTube, and other
    platforms as needed.

Objectives:

  • Take ownership of paid media campaigns such as Google ads & Facebook ads

  • Develop strategic paid campaign structure and budgeting across all target audiences and platforms

  • Improve performance of paid campaigns and increase monthly MQLs

Key Results:

  • Set-up AYP in-house Google Ads account

  • Work with digital marketing executive to allocate budget and launch strategically targeted paid campaigns to target segments

  • Work with team to structure a/b testing, create new ad copy for various target markets, and continuously optimise all paid campaigns

Deliverables:

  • Set up of ad accounts on various platforms

  • Research and segmentation of target audiences

  • Creation and set up of various ad types, including search, display, video, and native

    Job Description:

  • Create & execute a strong performance marketing strategy

  • Provide data-driven research and insights to achieve marketing objectives

  • Drive user acquisition and business growth for online channels

  • Understand products, competition and customers insight

  • Source and implement keywords and measure keyword performance,

  • Develop ad copy according to best practices for each platform

  • Work with creative team to create campaign assets for digital paid media campaigns

  • Conduct A/B tests to constantly iterate and test campaign variants, identify insights, creative strategies and targeting to drive marketing spend efficiency

  • Work closely with agency and /or internal web team in website optimisation to enhance website performance and performance tracking

  • Perform website content update and landing page creation

  • Allocate budgets and analyze and recommend modifications to ad spends

  • Set up marketing, advertising and performance goals for the brand

  • Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers

  • Manage ad placements, target the relevant interests and topics and use Google's in-market audiences

  • Set acquisition and growth targets for marketing teams spread across various channels such as social, search, paid search, mobile, display, etc.

  • Tweak strategies and budgets based on current performance to maximize ROI

  • Scope out and identify new platforms, tools and systems to improve performance

  • Identify pain points to creatively improve non-performing areas

Skills / Requirements:

  • Advanced knowledge & Experience in Ads management tools for various platforms, such
    as Google Ads, Facebook Ads, & LinkedIn ads, with successful track record

  • Solid experience with marketing analytics tools such as Google Analytics

  • Hands-on experience in tools such as SEMrush

  • Ability to prioritize, meet deadlines and be adaptable and focused

  • Strong analytical skills and a data-driven approach to problem-solving

  • Experience in Digital Marketing for B2B

  • Experience Running Digital Campaign Across SE Asia / APAC Region

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