Regional Consumer and Digital Solutions Manager

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Santen Full time 90,000 - 120,000 per year
Company Description
  • Santen is a specialized life sciences company with a proud 130-year heritage focused exclusively on ophthalmology. As a Japan-originated, global company with our footprint in over 60 countries, we are dedicated to delivering innovative treatments and digital solutions for eye health and addressing vision-related social issues for people around the world.
Job Description
  • Develop a comprehensive omni channel marketing strategy that aligns with the company's overall goals and adapts to the unique characteristics of Asia market.
  • Create a regional "plug and play" campaign customized for P&Os and strengthen brand recommendation. The campaign delivered to local countries must be flawlessly executed minimizing usage of local time and resources ensuring full alignment of regional strategy.
  • Develop comprehensive consumer-focused marketing strategies that enhance awareness, drive engagement across various consumer touchpoints, motivate them to purchase whether online or in store and ensure an exceptional customer experience thorough out the journey.
  • Develop comprehensive business strategies to maximize product penetration and revenue growth.
  • Initiate family branding for existing consumer portfolio to increase brand recognition and equity across regions and build consumer loyalty.
  • Identify trends, opportunities and consumer unmet needs that will potentially fill in the gaps and help improve the consumer's quality of life.
  • Lead the strategic planning and launch execution of the new consumer product to ensure successful entry into the market.
Qualifications
  • A university degree in science, pharmacy, or business related is required.
  • Minimum of five (5) years of marketing experience in pharmacy, pharma-consumer/OTC, pharma-consumer business area.
  • OTC Digial Marketing experince is a must to have 
  • Asia Regional marketing experience is a must to have
  • Strong knowledge of digital platforms, technologies, and trends, with a focus on patient-centric solutions. 
  • Experience developing creative and media briefs, and the ability to evaluate agency outputs.
  • Experience in Digital media (digital advertising, SEO and social media). If he/she has the experience with e-commerce is an advantage.
Additional Information

This is a regional position with remote work flexibility, open only to candidates located in Singapore, Malaysia, or the Philippines.

Grow your career at Santen

A career at Santen is an opportunity to make a difference. Through our long-term vision outlined in Santen 2030, we are committed to be a Social Innovator - addressing the social and economic needs of people with visual impairments. We have team members around the world using their diverse talents to unlock new modalities and drive innovations for patient outcomes, education and treatment. At Santen, we believe in empowering all our team members with flexible ways of working and a highly inclusive work environment.

The Santen Group is an Equal Opportunity Employer.  We are committed to building diverse teams and ensuring a safe and inclusive physical and virtual workplace for every one of our team members. All employment decisions are based on business needs, role requirements and individual qualifications regardless of race, color, ethnicity, national origin/ancestry, religion, sexual orientation, gender, gender identity/ expression, age, disability, medical condition, marital status, veteran status, or any other characteristic protected by law.

If you require any kind of accommodation during our recruitment process, please let the recruiter from our team know.

*Please note that team assignments may be subject to future changes

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