Advertising & Promotions Officer

2 weeks ago

Bandar Utama Selangor, Malaysia Bandar Utama City Corporation Sdn Bhd Full time 40,000 - 60,000 per year

1. Advertising & Branding

  • Assist in developing and implementing the mall's annual advertising and promotional calendar.
  • Coordinate with creative agencies, media vendors, and production suppliers for all advertising and publicity materials (bunting, billboard, social media visuals, etc.).
  • Ensure brand identity and message consistency across all platforms and promotional materials.
  • Monitor and compile advertising and promotional spending against the approved budget.

2. Promotions & Event Management

  • Plan, organize, and execute festive campaigns, shopper reward programs, and community engagement events to attract visitors and increase sales.
  • Coordinate with tenants, event contractors, and performers for smooth execution of events.
  • Handle on-site event logistics, setup supervision, manpower arrangement, and crowd control.
  • Prepare event proposals, quotations, and post-event evaluation reports with photos and performance summaries.

3. Tenant Relations & Collaboration

  • Engage tenants to participate in mall-wide promotions, festive activities, and marketing collaborations.
  • Collects promotional materials, offers, and updates from tenants for use in mall marketing channels.
  • Maintain good working relationships with tenants and support them in joint marketing initiatives.

4. Publicity & Media Relations

  • Assist in preparing press releases, media kits, and invitations for media coverage.
  • Liaise with media representatives and influencers to generate publicity for events and promotions.
  • Support the manager in handling media interviews, press coverage, and social content coordination.

5. Digital & Social Media Support

  • Assist in creating and scheduling content for the mall's social media pages and website.
  • Monitor online engagement, respond to public enquiries or comments where necessary.
  • Support digital campaigns, contests, and influencer collaborations to boost online visibility.

6. Administrative & Reporting Duties

  • Prepare purchase requisitions, payment requests, and expense tracking for A&P activities.
  • Maintain proper records of all advertising and promotional materials, vendor details, and contracts.
  • Compile monthly marketing reports and maintain the event photo archive.
  • Support any ad-hoc assignments or promotional projects as required by management.

Qualifications & Requirements

  • Diploma or Degree in Marketing, Mass Communication, Business, or a related field.
  • Minimum 1–3 years of experience in marketing, events, or promotions (preferably in retail or shopping mall environment).
  • Strong coordination, communication, and interpersonal skills.
  • Creative, organized, and able to multitask under tight deadlines.
  • Proficient in Microsoft Office; knowledge of design tools (e.g., Canva, Photoshop) is an added advantage.

Willing to work on weekends, public holidays, or extended hours during events.

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