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Marketing Manager

2 weeks ago

Bangsar Kuala Lumpur, Malaysia 2053b756-c7b0-49b9-8f23-7bcdb467e38c Full time 120,000 - 180,000 per year

We are seeking a strategic and results-driven Marketing Manager to lead and grow our brand presence across both digital and offline channels. The ideal candidate has strong experience in the FMCG, skincare, or healthcare industry, with a passion for crafting impactful campaigns, building influencer relationships, and driving measurable results.

Key Responsibilities

  1. Brand & Marketing Strategy

  2. Develop and implement comprehensive marketing strategies to grow brand visibility and revenue.

  3. Define and communicate brand positioning, messaging, and value proposition across all platforms.

  4. Monitor market trends, customer insights, and competitor activities to stay ahead of the curve.

  5. Digital & E-Commerce Marketing

  6. Lead and optimize paid advertising campaigns across Meta Ads, TikTok Ads, Shopee Ads, and Google Ads.

  7. Oversee content marketing, social media strategy, and influencer collaborations.

  8. Drive brand performance on e-commerce and retail platforms such as Shopee, Lazada, Watsons, and Guardian.

  9. KOL & Influencer Marketing

  10. Develop and manage influencer and affiliate campaigns, working with both macro and micro KOLs.

  11. Establish long-term partnerships with brand ambassadors and content creators.

  12. Measure campaign ROI and engagement metrics to refine future strategies.

  13. Team Leadership & Budget Management

  14. Lead, coach, and inspire the marketing team to meet performance and project goals.

  15. Oversee the marketing budget, ensuring cost efficiency and maximum return on investment.
  16. Collaborate cross-functionally with product, sales, and customer service teams for aligned execution.
Requirements
  • Minimum 5 years of experience in marketing, preferably in FMCG, beauty, or healthcare sectors.
  • Proven success in leading brand campaigns, influencer/KOL strategies, and digital advertising.
  • Strong understanding of social media platforms, paid media, and consumer marketing.
  • Excellent leadership, communication, and project management skills.
  • Analytical mindset with experience in campaign performance tracking and ROI analysis.
  • Proficient in both English and Malay (spoken & written).