Business Analyst

2 days ago

Subang Jaya Selangor, Malaysia Delfi Marketing Sdn Bhd Full time 60,000 - 120,000 per year

Responsibilities

  • To analyse and identify strategic insights in collaboration with the operations, sales, and marketing teams to define key issues, evaluate opportunities, and develop actionable recommendations through a rigorous, data driven process.
  • Develop and implement regular reports on key performance metrics, including forecasting models and marketing campaign performance.
  • Support the marketing, promotions, and sales teams in planning and structuring forecasts for supply and demand trends while measuring campaign and marketing effectiveness.
  • Identify areas within the business that could enhance customer engagement, retention, and revenue growth to unlock sales opportunities or accelerate growth.
  • Ensure that all reports and data are accurate, timely, and aligned with business objectives.
  • Use data to identify slow-moving products and recommend markdowns, promotions, or other strategies to optimize product turnover.
  • Assist with ad-hoc data analysis requests, including reporting and analysis to support strategic initiatives.
  • Contribute to data-process documentation, ensuring that data insights and analysis methodologies are easily accessible and well-documented.
  • To analyse sales trends and customer behaviour to identify opportunities for enhancing product assortment, pricing, and promotional strategies.
  • Support various departments in functional and technical problem analysis related to day-to-day business operations.
  • Perform any other duties when assigned by the superior from time to time.

Qualification / Experience Requirement

  • Bachelor's degree in a quantitative field such as Statistics, Mathematics, Computer Science, or Business Analytics.
  • 3 years of experience in Business Intelligence, Data Analytics, or a similar role.
  • Advanced Excel skills (including VBA scripting, macros, array formulas, pivot tables, power queries, multi-data source integration, data cleansing methods, and charting/dashboard creation), with extensive experience in significant data validation, reconciliation, and management.
  • Strong proficiency in data manipulation, analysis, and visualization using SQL, Tableau, or Power BI tools.
  • Excellent problem-solving and critical thinking skills, with the ability to interpret data and derive meaningful insights.
  • Experience analysing data in the Fast-Moving Consumer Goods (FMCG) sector is a plus.
  • Strong communication skills to effectively present data-driven recommendations to stakeholders.

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