Google Ads Specialist

About Us

Founded with a vision to enable small business growth, Grof leverages technology and digital innovation to simplify all company administration. From incorporation and compliance to accounting and payroll—Grof is an all-in-one business solution, enabling entrepreneurs and business owners to focus on what they do best.

Having grown exponentially, we are looking for highly motivated and independent individuals to join our diverse team. If you crave continual growth and flexibility to innovate and learn, apply to join the Grof family today

Grof Core Values

1. Own Your Work — At Grof, we believe in the power of owning our work. It means taking pride in our accomplishments, no matter how big or small, and recognising that our efforts contribute to the success of the team and the organization as a whole.

2. Stronger as A Team — At Grof, we encourage each team member to contribute their unique talents, experiences, and knowledge to achieve our collective goals. By helping one another, sharing insights, and leveraging our combined strengths, we create a harmonious and dynamic work environment. Together as a cohesive team, we achieve remarkable outcomes and overcome challenges that would be insurmountable as individuals.

3. Grow 1% each day — At Grof, we believe in the power of continuous improvement and the transformative effect of small, consistent steps forward. By dedicating ourselves to learning something new every day, we cultivate a growth mindset and stay adaptable in an ever-evolving world.

4. Dare to Try — At Grof, we take calculated risks and pursue new opportunities. By daring to try, we foster a culture of innovation, resilience, and growth. We encourage our team members to run towards challenges, embrace a mindset of continuous learning, and persevere even in the face of setbacks.

Role

We are looking for a
Google Ads Specialist
on a consultancy based to audit, optimise, and scale our existing paid search campaigns across Singapore and Malaysia. The ideal candidate has a strong analytical mindset, hands-on experience managing multi-market Google Ads accounts, and the ability to translate insights into performance improvements.

Key Responsibilities:

Comprehensive Account Audit & Optimisation

Conduct a full-funnel audit of our current Google Ads account setup, campaign structure, ad groups, and conversion tracking.

Identify inefficiencies, overlaps, and keyword cannibalisation across campaigns.

Optimise campaign settings, bidding strategies, and ad scheduling for cost efficiency and conversion performance.

Evaluate and improve:

Search Terms & Keywords: Pause low-performing terms, expand high-intent ones.

Ad Copy & Extensions: Improve CTR through A/B testing and alignment with landing page messaging.

Landing Page Alignment: Collaborate with content and design teams to ensure consistent message match and conversion flow.

Performance Monitoring & Reporting

Build and maintain dashboards to track campaign KPIs including CTR, CPC, CPA, CAC, ROAS, and MASQL conversions.

Perform weekly and monthly performance reviews to identify trends, cost anomalies, and optimisation opportunities.

Work with the CRM and analytics team to attribute leads accurately from Google Ads through to closed-won conversions in HubSpot/GA4.

Campaign Experimentation & Scaling

Develop and test new campaign hypotheses based on data insights (e.g., daily 1–5% bid adjustments, new audience segments, ad rotation testing).

Create and manage remarketing campaigns via Display, YouTube, and Performance Max.

Scale high-performing campaigns through budget reallocation and audience expansion.

Align campaigns with ongoing content and SEO initiatives for a cohesive acquisition strategy.

Cross-Channel & Strategic Collaboration

Coordinate with internal teams (SEO, content, CRM, design) to ensure landing pages and messaging align with paid search goals.

Provide insights that inform organic keyword strategies and retargeting funnels.

Support leadership in forecasting spend and lead volume against monthly MASQL and CAC targets.

Key Requirements:

1. Proven experience managing
   Google Ads accounts
   (Search, Display, and Performance Max) with budgets across multiple markets.
2. Strong understanding of
   conversion tracking, attribution, and audience segmentation
   (GA4 + HubSpot experience preferred).
3. Proficiency in
   keyword research, bid strategy optimisation, and ad testing
   methodologies.
4. Analytical thinker with the ability to turn campaign data into actionable insights.
5. Familiarity with
   remarketing, lead generation funnels, and B2B performance marketing.
6. Certification in
   Google Ads Search
   or
   Google Analytics
   is a plus.

What We Use:

1. Google Ads
   – Core campaign management and reporting platform.
2. Google Analytics 4 (GA4)
   – Conversion tracking and event attribution.
3. HubSpot /Odoo
   – CRM, lead source tracking, and lifecycle management.
4. Google Looker Studio
   – Dashboarding and performance visualisation.
5. Notion
   – Task documentation and campaign reporting.

Perks & Benefits

• Work from Anywhere
• Enjoy the flexibility of remote work, empowering you to create your ideal work-life balance.

Cutting-Edge Tools & Tech

• Get access to the latest industry tools and technology to help you do your best work—efficiently and effectively.
• Diverse, Inclusive Team Culture
• Collaborate with a vibrant and international team that values different perspectives and shared success.
• Collaborate with Passionate Talent
• Work alongside driven individuals who are experts in their fields—and love what they do.

Bring Your Own Device (BYOD) Policy:

As this is a remote and consultancy-based role, the company prefers candidates to use their own laptop. To ensure smooth performance across multiple tools and platforms, the device should be high-performance and capable of handling multitasking efficiently.