Meta Ads Specialist

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Eagle Digital Full time 13,200 - 78,500 per year
We're Hiring: Meta Ads Specialist (Full-Time, Onsite at YouCity 3)

At Eagle Digital, we don't just run ads — we engineer creative systems that convert.

We work with brands across Malaysia, Singapore, and international markets to blend creativity, data, and strategy into campaigns that wow and perform.

We're now looking for a Meta Ads Specialist who knows how to turn storytelling into sales — someone who can plan, launch, and optimize ad campaigns that drive measurable results across Facebook and Instagram.


Job Details

Location: YouCity 3, Kuala Lumpur (5-min walk from Taman Suntex MRT)

Employment Type: Full-Time, Onsite

Salary: $5,000 – $6,500

Work Days: Monday – Friday (5-day work week)

Working Hours: 9 AM – 7 PM


About the Role

As our Meta Ads Specialist, you'll be the driving force behind our paid growth.

You'll strategize, launch, and optimize high-performing campaigns — transforming great creatives into leads, sales, and brand growth.

Your mission: make every dollar count by turning creativity into conversion.


What You'll Do

Campaign Strategy & Setup

• Develop full-funnel ad strategies (Awareness → Retargeting → Conversion)

• Build and launch campaigns in Meta Ads Manager with pixel tracking and creative testing

• Plan monthly ad budgets, audience targeting, and scaling frameworks

Optimization & Performance

• Monitor and optimize campaigns daily for maximum ROAS

• A/B test creatives, ad copy, and placements to improve CTR and conversions

• Scale winning campaigns efficiently while maintaining cost control

Retargeting & Funnel Growth

• Create multi-step retargeting sequences for warm audiences

• Work with the Creative Team to design assets for each funnel stage

• Analyze and improve conversion paths and lead form performance

Reporting & Insights

• Deliver weekly performance reports and growth insights

• Translate data into actionable creative and targeting strategies

• Track key KPIs — CTR, CPL, ROAS, and Cost per Result


What We're Looking For


• 1–3 years of hands-on experience running Meta Ads (Facebook + Instagram) — agency or in-house

• Strong knowledge of campaign structure, audience segmentation, and tracking setup

• Skilled in Meta Business Manager, Events Manager, and GA4

• Analytical and creative — you understand both numbers and storytelling

• Organized, proactive, and always testing new ways to improve results


Bonus Advantages


• Experience with TikTok Ads, LinkedIn Ads, or Google Ads

• Ability to write or review persuasive ad copy

• Familiar with UTM tagging and conversion tracking

• Passion for creative testing and experimenting with new ad formats


Why Join Eagle Digital


• Competitive salary + performance incentives

• Clear growth path to Senior Ads Strategist or Performance Lead

• Collaborate with top-tier creative, video, and motion teams

• Be part of a results-driven, forward-thinking environment that values innovation and speed


You'll Thrive Here If You…


• Think like a strategist but execute like a performance operator

• Love blending creativity and analytics to drive real results

• Want to grow with a fast-scaling multi-brand creative group



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