Senior Trade Marketing Manager

7 days ago

Rawang, Selangor, Malaysia Addiction Pet Foods Full time 40,000 - 80,000 per year
Senior Trade Marketing Manager (Section Head) - Remote
Location: Malaysia   About the Role: As Senior Trade Marketing Manager, you will be the driving force behind how our brands show up in-store and online. You'll partner closely with Sales, Brand Marketing, and Key Accounts to design and execute trade programs that:
  • Win space, visibility, and share at retail
  • Strengthen partnerships with key customers
  • Convert shoppers into loyal buyers

You will lead and mentor a trade marketing team, ensuring strong execution across channels (modern trade, general trade, pet specialty, and e-commerce where applicable).

Key Responsibilities:
  • Lead Trade Strategy & Planning:
    • Develop annual and quarterly trade marketing plans aligned with brand and sales objectives.
    • Translate brand strategies into customer-specific initiatives and promotions.
    • Identify growth opportunities by channel, customer, and category.
  • Activation & Execution:
    • Design and implement in-store visibility, merchandising, promotions, and shopper activation programs.
    • Ensure excellence in execution across channels through clear guidelines and performance tracking.
    • Lead development of trade materials (POSM, displays, promo mechanics, retailer assets).
  • Customer & Channel Management:
    • Partner with Key Account Managers and Sales to co-create customer plans.
    • Prepare and present trade programs and post-activity reviews to internal stakeholders and key customers.
    • Support new product launches with strong trade activation plans.
  • Insights & Performance Management:
    • Use category, shopper, and sales data to sharpen trade strategies and plans.
    • Track and evaluate the performance of activations (ROI, uplift, off-take) and recommend improvements.
    • Monitor competitor activities and respond with agile, impactful initiatives.
  • Team Leadership:
    • Coach, develop, and inspire the trade marketing team to deliver high performance.
    • Set clear objectives and KPIs, and drive accountability and collaboration.
    • Champion a "test, learn, improve" mindset within the team.
 
What We're Looking For:
  • 5–8+ solid years' experience in Trade Marketing within FMCG or Pet Food (or closely related categories)
  • Proven track record of leading trade programs that delivered measurable business impact (e.g., growth in sales, share, distribution, or visibility)
  • Experience managing and developing a team
  • Strong understanding of retail, distributor, and/or pet specialty channels
  • Solid commercial acumen with the ability to balance brand-building and sales objectives
  • Confident in working cross-functionally with Sales, Marketing, Supply Chain, and external partners.
  • Dynamic, hands-on, and a "natural marketer" – someone who combines creativity with data-driven decision-making.
  • Excellent communication, presentation, and stakeholder management skills.

Why Join Us?
  • Opportunity to shape the trade marketing agenda in a growing, brand-driven business.
  • Work with passionate teams in a fast-moving, entrepreneurial environment.
  • Lead meaningful projects that directly impact shopper choice and business growth.
 
How to Apply:
If this sounds like you, please send your CV to
You may attach a cover letter highlighting your most impactful trade marketing project (and the results), and your experience leading a team.

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