Growth Marketer
2 days ago
Key Responsibilities:
● Develop and execute targeted digital marketing strategies across social media, SEO, SEM, email marketing, and performance ads to drive lead generation.
● Plan, manage, and optimize paid digital campaigns to ensure a steady flow of high-quality leads with cost-effective customer acquisition.
● Implement lead filtering mechanisms and scoring systems to improve lead quality and conversion potential.
● Leverage marketing automation tools to streamline workflows, improve engagement, and nurture leads through the funnel.
● Conduct ongoing market research and competitive analysis to identify trends and new lead generation opportunities.
● Explore and test new digital channels and platforms to expand audience reach and diversify lead sources.
● Collaborate closely with the sales and marketing teams to align on goals, track ROI, and manage integrated campaigns.
● Handle external vendors and coordinate with internal teams when required to execute and optimize digital ad initiatives.
● Translate complex marketing strategies into actionable plans and initiatives across departments.
● Stay agile and adapt quickly to evolving trends in the renewable energy sector.
Qualifications
● Bachelor's degree in Marketing, Communications, or any related field.
● Preferred 1 year of marketing experience, preferably with exposure to digital ads and lead generation.
● Hands-on experience with performance marketing tools, ad platforms (Meta, Google Ads), and marketing automation systems/CRM tools (e.g., Sleekflow, , salesforce and etc).
● Strong analytical and problem-solving skills with a data-driven mindset.
● Excellent communication and cross-functional collaboration abilities.
● Ability to prioritize initiatives based on their impact on revenue growth.
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