Digital Marketing Executive

21 hours ago

Penang Island Penang, Malaysia Baba ChooChoo Sdn. Bhd Full time 40,000 - 60,000 per year

Roles & Responsibilities:

Analytics Reporting: Assist in filling and analysing data across various platforms to provide insights on campaign performance and website traffic.

Content Strategy & Pitches: Help pitch creative content ideas tailored for clients, ensuring alignment with brand objectives and marketing goals.

Ad Campaign Management: Learn and execute ad campaigns (training provided), including setting up, monitoring, and optimising paid ads across digital platforms.

Content Conceptulisation: Support content creation and strategy for in-house and client platforms, ensuring engaging and creative messaging.

Publication Coordination: Assist in coordinating content and visuals for publications, ensuring timely delivery and quality control.

Staying Updated: Stay abreast of the latest digital marketing trends, tools, and best practices. Continuously learn and apply latest digital marketing trends and tools to improve marketing efforts.

Skills and Qualifications

  • Education: A diploma/degree in Marketing, Business, or a related field.
  • Technical Skills: Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation software.
  • Analytical Skills: Ability to analyse data and derive actionable insights.
  • Creativity: Strong creative thinking skills to develop engaging content and campaigns.
  • Communication Skills: Excellent verbal and written communication skills.
  • Project Management: Strong organisational and project management skills to handle multiple campaigns simultaneously.
  • Adaptability: Ability to adapt to rapidly changing environments and stay current with new marketing trends.

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