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Digital Marketing Executive

2 weeks ago

Penang, Malaysia Venturestar Group Full time 40,000 - 60,000 per year
About Us

Venturestar Group is a multi-division company across business, technology, and marketing solutions. Within the Group, Retrend Media, the team we're hiring — specializes in advertising and marketing on Xiaohongshu (XHS) and TikTok, KOC coordination, and IP/Brand development. With flexible cooperation models and deep platform expertise, we help brands increase exposure, improve conversion, and achieve sustainable growth.

Retrend Media — What we do

  • XHS / TikTok performance seeding, commerce & ad campaigns
  • KOC matrix (in-house + partnered creators) for word-of-mouth growth
  • IP & Brand Development: positioning, visual identity, content system
Key Responsibilities:

1 . Content Planning & Strategy

  • Develop content plans and ideas tailored to client objectives and brand direction.
  • Research market trends and competitor activities to support creative ideation.
  • Prepare pitching decks and propose content directions to clients.

2 . Content Creation & Execution

  • Participate in on-site shootings (photo / video).
  • Handle photo editing, video editing, and graphic design tasks for daily content output.
  • Write engaging captions and post copies that match platform tone and campaign goals.
  • Be comfortable appearing on camera when needed (e.g., product demos, behind-the-scenes content).

3 . Marketing & Campaign Support

  • Understand marketing fundamentals (awareness, engagement, conversion funnels, etc.).
  • Support in digital advertising setup and optimization (Xiaohongshu, TikTok, etc.)
  • Assist in campaign reporting and performance analysis.

4 . Client Communication

  • Join client pitching or review sessions together with team members.
  • Translate client requirements into actionable content plans.
  • Maintain professionalism and creativity when communicating ideas.
Requirements / Skillsets
  • Diploma or Degree in Marketing, Mass Comm, Multimedia, or related field.
  • Basic understanding of digital marketing concepts (content funnel, audience targeting, engagement metrics).
  • Hands-on experience with Canva / CapCut / VN / Adobe Premiere / Lightroom / Photoshop is a plus.
  • Confident in copywriting and storytelling.
  • Willing to learn and adapt to new social-media trends.
  • Bonus: Experience in ads setup or campaign management.
Personality Traits
  • Creative thinker with a problem-solving mindset.
  • Team player but capable of working independently.
  • Curious, passionate about social media and marketing trends.
  • Comfortable working in a fast-paced, content-driven environment.
Benefits
  • Annual increments & performance bonuses
  • Opportunities for professional growth and development
  • Fully flexible hybrid working arrangements
  • Young, vibrant, and dynamic culture
  • Office snacks & drinks: unlimited snacks, beverages, and coffee machine
  • Tools & Learning support: AI/software access and relevant courses.