Senior Marketing Executive

1 day ago

Penang, Malaysia VKN JEWELLERS & MD SDN BHD Full time 70,000 - 120,000 per year

Job Responsibilities

  • Develop and execute marketing strategies to increase brand visibility and sales performance.
  • Plan and manage online and offline marketing campaigns, including social media, website content, digital ads, and in-store promotions.
  • Work closely with the sales team to create seasonal campaigns, festive promotions, and new product launch activities.
  • Analyse market trends, competitor activities, and customer insights to support marketing decisions.
  • Manage the company's social media platforms (Facebook, Instagram, TikTok, etc.) and coordinate content creation.
  • Oversee marketing materials such as brochures, banners, display visuals, and digital content.
  • Build relationships with media, influencers, vendors, and business partners.
  • Track marketing performance and prepare monthly reports for management review.
  • Support brand development and maintain consistency of brand messaging across all touchpoints.

Requirements

  • Minimum 5 years of marketing experience, preferably in retail, luxury goods, jewellers
  • Strong knowledge of digital marketing, social media management, and content creation.
  • Proven experience in planning and executing successful marketing campaigns.
  • Creative mindset with strong communication and presentation skills.
  • Ability to analyses data and trends to improve marketing strategies.
  • Proficient in Canva, Photoshop, video editing, or other creative tools (added advantage).
  • Able to work independently, take initiative, and meet deadlines.
  • Strong command of English
  • Must be willing to work in Penang and able to work on weekends or extended hours during festive seasons.

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