Channel Marketing

1 week ago

KL Eco Kuala Lumpur, Malaysia Samsung Malaysia Electronics (SME) Sdn Bhd Full time

Responsibilities:

  • Plan and execute Local Launch Plans (NPD) in alignment with the 4R strategy – Right Store, Right Product, Right Display, and Right Execution.
  • Set, monitor, and review Retail Index Standards (RIS) to ensure full compliance with store display guidelines.
  • Develop and adapt BTL POSM and merchandising standards consistent with the brand's identity and retail strategy.
  • Collaborate cross-functionally with Creative Agencies, Innovation, and HQ teams to deliver impactful in-store visibility and communication campaigns.
  • Define SKU focus and product mix strategies to drive growth across key accounts and channels.
  • Identify and plan store segmentation, upgrades, and resource allocation to enhance in-store experience and sales potential.
  • Leverage retail data and market insights to identify opportunities, optimize product visibility, and improve launch effectiveness.
  • Track and analyze sell-out performance of new launches; recommend and implement timely corrective actions.
  • Lead MDF budget planning, ensuring accurate forecasting, tracking, and timely approvals.
  • Partner closely with Sales, Product Marketing, and Field Operations teams to ensure seamless and on-time retail execution.
  • Align all retail activities with the annual marketing calendar to maximize campaign synergy and market impact.

Requirements:

  • Bachelor's Degree in Marketing, Business Administration, or a related discipline.
  • 2–5 years of relevant experience in retail, channel, or trade marketing within FMCG, consumer electronics, or related industries.
  • Strong understanding of retail execution, merchandising, and POSM development best practices.
  • Proven ability to analyze and interpret retail data to derive actionable insights and strategies.
  • Proficient in Microsoft Excel (intermediate to advanced level) and capable of basic data visualization and statistical analysis.
  • Excellent analytical, organizational, and cross-functional collaboration skills.
  • Detail-oriented, proactive, and capable of managing multiple projects under tight timelines.
  • 1-year renewable contract.

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