Supermama Lab Trade Marketing Executive

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Day2 Collective Full time

THE OPPORTUNITY

  • This is a hybrid commercial role that blends trade marketing and key account management. You'll be responsible for building strong relationships with major retailers — including Mothercare, Happikiddo, Babyshop, Manjaku, Very Important Baby, and other independent baby stores nationwide — while ensuring consistent sell-in and sell-out performance.
  • You will also manage our participation in key baby expos such as TCE Baby Fair and Big Baby Expo, coordinating with contractors, vendors, and promoter agencies to ensure smooth operations and high ROI.
  • This role suits someone who is sales-minded, detail-oriented, and proactive, able to balance administrative execution with strategic thinking.
  • You'll work alongside a high-performing team from McKinsey, P&G, and Shopee, towards a shared mission: to build Southeast Asia's best-run consumer brands of tomorrow.

YOUR RESPONSIBILITIES

1. Account & Retailer Management

  • Build and maintain strong relationships with buyers, category managers, and store owners.
  • Drive regular orders and ensure monthly sales frequency aligns with company targets.
  • Support with administrative tasks such as rebate tracking and order processing (until sales admin role is filled).

2. Trade Strategy & Campaign Execution

  • Develop and implement trade marketing plans and promotions tailored to each retailer.
  • Plan and execute in-store activations, GWPs, and campaign materials to increase sell-out.
  • Ensure product visibility, shelf compliance, and planogram accuracy in-store.
  • Propose campaigns that align with seasonal events and retailer-led campaigns.

3. Performance & Commercial Analysis

  • Track sales data, sell-in/sell-out trends, and campaign effectiveness.
  • Analyse pricing and promotional profitability to ensure positive ROI and protect company margins.
  • Provide insights and recommendations to improve trade performance and efficiency.

4. Expo & Event Management

  • Manage end-to-end expo participation (TCE Baby Fair, Big Baby Expo, etc.).
  • Liaise with event organisers, contractors, and promoter agencies for booth setup and manpower.

    Ensure event operations run smoothly and deliver strong sales outcomes.

5. Cross-Functional Collaboration

  • Work closely with marketing, logistics, and operations teams to align on product launches, campaigns, and replenishment.
  • Support trade materials preparation (POSM, flyers, price tags, booth visuals).

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